Interactive

US – SG expands Hasbro licensing partnership with new branded title

By Lewis - 18 March 2021

Scientific Games has launched its latest branded game, MONOPOLY Utility Trails, boosting its long-term brand licensing partnership with Hasbro.

Produced by Scientific Games’ in-house studio, the new MONOPOLY title follows on from the recent release of CLUEDO Cash Mystery.

The game incorporates familiar landmarks and symbols associated with the board game, with the gameplay centred on the two utilities, Water Works and Electric Company.

With a top prize of 250,000x on offer, the online grid slot utilises cluster mechanics and players are tasked with collecting 15 bonus symbols to trigger bonus rounds that are themed to the game’s iconic utility properties.

The base game features Wild Tracks that link up Wild symbols on the same row. Making a square with Wild symbols in each corner of the grid will trigger the huge Off The Rails Jackpot for maximum reward.

The Community Chest hands out prizes, with players picking up wins even if they only manage to win second place in a beauty competition.

MONOPOLY Utility Trails is the latest product to be developed from the partnership between Scientific Games and Hasbro that extends back to 1998. An exclusive deal was signed in 2018 for the exclusive use of the MONOPOLY brand and 15 other iconic games, running through to 2025.

Mark Blecher, SVP Corporate Strategy and Business Affairs at Hasbro, said: “Our long experience partnering with Scientific Games has showed us that this is a company dedicated to producing gaming entertainment that pushes the boundaries while staying faithful to our iconic brands.

“The MONOPOLY brand is the most iconic of all and it’s a delight for us to see a cherished brand globally inspire such an innovative gaming experience that we are sure players will love.”

Rob Procter, Content Specialist Director, Digital at Scientific Games, said: “MONOPOLY remains one of the most popular game brands in the world and we thoroughly enjoyed working alongside Hasbro in delivering this innovative new title.

“Our OpenGaming proposition really springs to life with the MONOPOLY brand, and MONOPOLY Utility Trails typifies everything we are about in terms of game releases this year.

“Our in-house team has produced a slot that has a great front end, striking artwork and as ever, a strong set of responsible gaming features. The Cluster pays mechanic has great potential and this is a slot we are certain will be enjoyed by players seeking a new, feature-rich experience that builds on the success of a timeless classic.”