Interactive
US – Sky Bet extends XB Net partnership for North American racing
By Lewis - 23 June 2020
XB Net has announced the renewal of its ongoing distribution agreement with Sky Bet.
The deal extends XB Net’s provision of live pictures, data and betting services from a network of over 50 North American tracks, enabling Sky Bet to populate its programming schedule with a pipeline of betting opportunities.
Sky Bet – whose parent company, The Stars Group, recently merged to form Flutter Entertainment – has accordingly bolstered its portfolio of international betting rights for racing. XB Net’s solution grants access to many of the planet’s most prestigious horse races including the Preakness Stakes, the Belmont Stakes, the Pegasus World Cup and the Breeders’ Cup, alongside a suite of Stateside dog tracks.
Simon Fraser, Senior Vice President of International at XB Net, commented: “It’s a real fillip to announce the renewal of our distribution deal with Sky Bet, a brand synonymous with longstanding racing success in the UK. Their support in bringing live North American racing to an engaged, recreational client-base has helped grow the appeal of our bespoke betting products. This continued collaboration is a validation of all our XB Net team’s hard work over the previous 12 months.”
