SPORTS BETTING
US – Sportradar targets US sports betting market with emBET
By Lewis - 24 June 2021
Sportradar has announced the launch of emBET, a product that integrates live betting content into OTT streaming in real-time.
emBET combines data, odds, insights and advertising into one product to keep sports fans engaged with content for longer by informing them of the latest betting information and allowing them to place wagers with betting operators during the live competition they are watching.
Sportradar created emBET in partnership with LiveLike, a technology company that transforms passive audiences into engaged communities through interactive experiences and gamification features available via its software development kit.
Broadcasters’ direct-to-consumer channels evolve into revenue generating platforms with emBET by optimising the integration of betting operator partnerships; in the process, this allows them to directly benefit from the growing US sports betting market.
Likewise, emBET promotes additional wagering opportunities and more effective manners of customer acquisition and retention for betting companies who are featured within the application.
Sportradar U.S. CEO, Arne Rees, commented: “With audience consumption habits shifting dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data and featuring compelling content. Doing so eliminates the need for fans to turn to second screens or competing channels, while also bringing in new streams of revenue.
“As a global supplier of sports betting services and with more than 15 years’ experience in OTT, Sportradar has the technology and expertise to deliver a significant product to help broadcasters and rights holders maximise the sports betting opportunity in the US.”
