US – Tapinator launches its first social casinoBy Phil - 11 May 2015
Tapinator, a global developer and publisher of mobile games on the iOS, Google Play, and Amazon platforms, has launched its first social casino property.
Known as Video Poker VIP, it is available on Apple’s iOS platform, providing a best in class video poker game with multiple poker variants, world locations, leveling, and experience point mechanics.
According to Eilers Research, LLC, the social casino market reached $2.8bn in 2014, representing a 38 per cent annual growth rate from 2013. The market is projected to grow to $3.5bn this year. The majority of this revenue will come from mobile users, with mobile now accounting for 61 per cent of all social casino revenue.
Video Poker VIP is a unique offering that brings the most popular video poker games to mobile (Jacks or Better, Deuces Wild, Bonus Poker, Double Bonus) and combines them with mechanics that have proven effective in slot machine games. In the game, users enjoy multiple world locations, level-based progression, experience points, an optimal choice calculator, coin gifts every four hours, and slot/scratch-off minigames.
“We have been in development of Video Poker VIP since mid 2014 and are very excited to have just launched the product. We believe that the game is the highest quality video poker title on mobile. We will continue to improve the game, with version 1.1 launching in the next several weeks. In parallel, this week, we will begin a marketing campaign to drive player volume to the product and we look forward to the user response,” stated Tapinator CEO, Ilya Nikolayev.