[bsa_pro_ad_space id=1 link=same] [bsa_pro_ad_space id=2]

Skip to Content

Operator News

US – The Venetian Las Vegas launches new loyalty program

By - 9 January 2024

The Venetian Las Vegas will launch Venetian Rewards, an all-new loyalty program this March. This innovative program will encompass both gaming and non-gaming expenditures, enhances earning transparency for slots, provides tangible and valuable benefits, and unlocks more ways to earn Rewards Points.

Venetian Rewards is poised to replace the Grazie Rewards program. Existing Grazie Rewards members will be seamlessly transitioned to Venetian Rewards with their current earned tier and points honored.

“Venetian Rewards marks yet another milestone in the ongoing evolution of The Venetian Resort. This all-new program continues to provide the best access for our gaming customers and enhances earnings on experiences including gaming, dining, entertainment, our world-class spa, and more, for all of our guests,” remarked Patrick Nichols, president and chief executive officer of The Venetian Resort Las Vegas. “We created a program that offers benefits that will change the way our guests experience The Venetian Resort and Las Vegas.”

Unlocking a wealth of opportunities, Venetian Rewards offers guests diverse avenues to access benefits tied to overall spend across the casino and resort. Every aspect contributes to enhanced rewards.

“We’re proud to say that Venetian Rewards is the richest slot loyalty program on the Strip,” said Danny Ruiz, chief gaming officer of The Venetian Resort Las Vegas. “We’ve made the slot earnings calculation more transparent, which is what all gamers want. On top of that, we’ve expanded ways to earn points, which will allow our guests to elevate to higher tiers and greater benefits more quickly.”

Venetian Rewards consists of Tier Points, allowing guests to swiftly progress through the tiers and Rewards Points, functioning as a form of currency.

Tier Points are not only earned by playing on the casino floor (slots, video poker, and table games) but also throughout a guests’ entire stay — accommodations, dining, entertainment, retail, and spa. Each tier unlocks tangible benefits, showing that guests are as valuable as the rare gemstones the program’s tiers are named after. From Jade, then Sapphire, to Ruby, then Diamond, each tier is even more valuable than the one before.

Beginning at the Sapphire Tier and progressing to Ruby and Diamond, guests will receive expanded benefits by tier level, such as slot multipliers, which allow for tier progression faster; complimentary late checkout; and parking.

The Ruby and Diamond Tiers receive suite upgrades, complimentary suite nights to share, priority access to resort amenities, complimentary valet, and their choice of airfare, golf, or Canyon Ranch spa + fitness credit.

Rewards Points have expanded earning and redemption options, providing members more ways to customize their stay. Earning Rewards Points has never been clearer with 2 Rewards Points earned for every $1 spent on hotel, dining, entertainment, retail, and spa; 1 Rewards Point for every $4 wagered on reel slots; 1 Rewards Point for every $10 wagered on video poker; and 2 Rewards Points based on average bet and duration of play on specific table games.

Venetian Rewards guarantees members the most favorable suite rates when booking direct, as well as personalized offers. Recipient of the #1 Hotel in Las Vegas in the 2023 Conde Nast Traveler’s Readers’ Choice Awards, the iconic property ushers in this new program on the heels of a $1 billion redevelopment project.

Share via
Copy link