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US – Torches Resort Casino expands deal with Spotlight

By - 11 July 2022

I.C. Intelligence, LLC, dba Spotlight, announced an expanded relationship with Lake of the Torches Resort Casino.

Under the terms of the agreement, Lake of the Torches and Spotlight will license and install the newest version of SpotlightCRM, v4, extending a nearly ten-year relationship mutually nourished by customer-focused innovation and enhanced performance across all metrics.

Bill Guelcher, CEO at Lake of the Torches Resort Casino said: “We are delighted to extend our relationship with Spotlight. Over the years, we have established strong relationships across both companies, and have consistently achieved our performance goals by integrating Spotlight into our daily business.”

Jeff Baldi, Spotlight’s CEO, shared: “What an exciting and humbling honor to have a longtime partner reinvest in Spotlight. V4 represents our future and dedication to driving premier customer experiences, through elegant tech.”  

SpotlightCRM is the industry’s only purpose-built CRM designed to support and enforce any gaming resort’s CRM and Customer Experience (“CX”) strategy, with Real-Time, customizable notifications and integrated in/outbound communications. V4 introduces a streamlined, configurable user interface, enhanced compliance features, for ever-changing AML requirements, native mobile expansion, plus additional attributes designed to drive unmatched Contextual CX.

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