SPORTS BETTING
US – U.S. Integrity partners with Northern Quest Resort and Casino
By Phil - 4 January 2022
U.S. Integrity announced a comprehensive partnership with Northern Quest Resort & Casino, which on December 4 2021 opened its sportsbook operation on the main casino floor. This significant launch comes after years of negotiations, research and preparation by the Kalispel Tribe of Indians and Northern Quest Resort & Casino.
Northern Quest Resort & Casino, opening initially just over 20 years ago, has added a sports book to a casino that already offers over 1,600 slot machines, poker and table games. The sports book encompasses a 2,300 square-foot dedicated area that features dozens of state-of-the-art digital screens that can be dynamically configured into one large TV for big games, or many smaller ones, so sports fans can monitor multiple games, matches and horse races at once. Initially, guests will have two options for placing sports wagers: retail counters and kiosks. Northern Quest plans to bring mobile sports betting online in the Spring of 2022.
“We are extremely excited to be working with U.S. Integrity as we roll out regulated sports betting at our brand-new sports book,” says Kevin Zenishek, Northern Quest’s Executive Director of Casino Operations. “We have worked hard throughout the legislative process to advocate for Washington state tribes, ensuring that sports wagering is brought to the market in a legal and responsible way. While we already have the expertise and infrastructure to effectively operate and regulate sports betting, the partnership with U.S. Integrity will give us the ability to identify possible betting abnormalities in real time, and enable potentially suspicious wagering activity to be identified immediately, creating a safe, fun betting environment for our guests.”
USI will provide integrity monitoring services via its proprietary dashboard to Northern Quest. . USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
“U.S. Integrity is proud to partner with Northern Quest and assist in their expansion of regulated sports wagering in Washington,” says Matthew Holt, USI’s CEO & co-founder. He continued, “USI’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. “We are looking forward to working with the exceptional team at Northern Quest. Their commitment to instilling the highest integrity standards align with USI’s initiative to ensure that sports wagering remains fair and safe.”
