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US – Virginia grants Kindred a direct market access mobile sports betting licence

By - 26 April 2021

Kindred Group has gone into the next phase of its US expansion by adding Virginia to the list of successful entries in the fast growing US gambling market. Unibet Sports & Racebook will soon offer customers in Virginia a first-class online sportsbook experience.

Unibet Interactive, Kindred Group’s U.S. arm, is awarded a direct market access mobile sports betting permit in Virginia. After successful launches in New Jersey, Pennsylvania, Indiana and with signed agreements for an additional eight states, Virginia will be a key state in Unibet´s East Coast expansion. Virginia is one of the largest states in the U.S. market and mobile sport betting is expected to reach over $370m in annual revenues at maturity.

“We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market. Our aim is to go live shortly and we expect that the success we have seen in New Jersey, Pennsylvania and Indiana will of course follow in Virginia”, says Manuel Stan SVP US, Kindred Group.

“We are very grateful to the Virginia Lottery for awarding us one of the seven stand-alone mobile sports betting permits in a very competitive process. We look forward to opening an office in Virginia, which will function as our third hub together with our offices in New York and New Jersey. We are thrilled to continue our journey in what we believe will become the largest gambling market in the world”, concludes Stan.

Kindred Group will continue to invest in growing its U.S. operations where market conditions support a sustainable business model.

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