Interactive

US – XB Net partners with CrossBet for North American racing coverage

By Lewis - 4 February 2021

XB Net has announced a partnership with CrossBet to expand its international racing coverage.

The deal harnesses XB Net’s delivery of live pictures, data and betting services from a network of over 50 North American tracks enabling CrossBet to flexibly fill its programming schedule with a stream of rapid-cycle betting opportunities.

Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a real fillip for our diligent team to have landed this new distribution deal with CrossBet, whose racing expertise and customer care is second to none.

“They’re a rising star on the Australian scene, thanks to a high-class portfolio of top-quality data partnerships. I’m happy to say that XB Net and North American racing now sit neatly and seamlessly within that network.

“And CrossBet’s support in bringing live North American racing to a passionate and well-informed client-base will help us naturally grow responsible engagement around our bespoke betting products.

Brendon Dorff, COO at CrossBet, added: “CrossBet customers have seen the added fun and value that US racing brings to their betting experience, supplying a trustworthy and regular flow of quick-fire betting opportunities.

“This breakout collaboration with XB Net and their agile wagering solutions lets us fill the gaps on the sporting timetable with quality entertainment that is the envy of many of our Aussie rivals.”