SPORTS BETTING
UTR Sports signs wide-ranging partnership with Sportradar
By William - 9 May 2024
UTR Sports has signed a long-term partnership with Sportradar to transform fan and bettor engagement with the UTR Pro Tennis Tour (PTT), the top tennis tour for rising professionals.
Starting in January 2025, Sportradar will receive exclusive rights to official PTT data and audiovisual (AV) streaming content for betting purposes.
“We are excited to partner with the great team at Sportradar,” said Mark Leschly, Chairman and CEO, UTR Sports. “The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant expansion of the tour coming in 2025.
“We are happy to be able to elevate and expand visibility of the tour with Sportradar and continue to provide the broadened pathway these players need to meet their goal of playing professional tennis.”
Sportradar will capture deep data from more than 20,000 PTT matches per year, applying its artificial intelligence and computer vision technologies to create new analyses and insights in each match, generating richer storytelling and expanded in-play betting opportunities.
By offering more opportunities to its global network of 900+ betting operator clients, Sportradar will help to drive enhanced visibility and affinity for the PTT.
Moritz Gloeckler, Sportradar EVP Rights and Strategic Projects, added: “We are thrilled to partner with UTR given that tennis boasts one of the largest and dedicated global fan bases and is among the most widely bet on sports worldwide.
“As we do with all our partnerships, we have selectively added UTR to our portfolio of rights that we believe will provide Sportradar with enhanced commercialization upside and opportunities for further growth.”
In addition, UTR will incorporate Sportradar’s Universal Fraud Detection System (UFDS) across all PTT matches to safeguard against betting-related match-fixing and corruption.
