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ICE – EGT Interactive to launch Virtual Roulette at ICE

By - 10 January 2019

EGT Interactive will lift the curtain on a ground-breaking Virtual Roulette game at this year’s ICE, as the company looks to continue its global expansion into 2019.

Ognyan Lekov, Marketing Manager at EGT Interactive, didn’t want to say too much about the innovation prior to the show.

“Visitors will have the pleasure of getting acquainted with some of our most innovative latest titles, including the brand new Virtual Roulette game set for release in 2019,” he said. “We’re very excited about this interesting product and I’d love to tell you more but I’ll keep the details for the exhibition. Throughout the last 12 months, we have been implementing а strict and consistent expansion strategy of our portfolio, particularly across our classical online casino games. This focus on a diverse range of themes, but in the classical casino category, has allowed us to strengthen our performance whilst also providing variety to our customers. In 2019 we will continue in the same direction by adding some key new additions, from the graphics and strategy to how we interact with our players.

The show follows on from one of EGT Interactive’s most successful ever years. Mr. Lekov believes the industry’s organic growth and the addition of new markets will maintain the company’s momentum into 2019.

“The online business will continue to grow rapidly as it has continued to do in recent years,” he said. “This is inevitable as mobile devices and mobile internet become ever more accessible and easy to handle. In addition, more and more territories are beginning to allow online gaming and for us, one of the freshest markets is Brazil. Now is the time for Brazil’s potential to be tapped as a hotbed for online gaming. At present, Latin America represents a tiny share of the global online gaming marketplace at just four per cent, but it is the second fastest growing region in the industry, experiencing a rapid 20 per cent growth rate and we will be looking to continue our investment and expansion in the region for years to come.

“As a company we entered a number of key new territories in 2018, and of course we’ll try to capitalise on that expansion in 2019,” he added. “At this stage, we are enhancing our focus on Bosnia and Herzegovina, Hungary, Denmark, Sweden and a few more which we are keen to develop as the year progresses.

In terms of new trends, Mr. Lekov added: “Alongside our new titles we see development in the entertainment category and if I’m being bold, then maybe holograms will start to trend in the year ahead. Watch this space and stay tuned for the upcoming headlines in our portfolio as we continue to make people play in 2019.”

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