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1xBet: the importance of esports for marketing in Asia
By William - 21 May 2024
The importance of sports for humanity can hardly be overestimated because billions of fans of football, basketball, tennis, and other types of competitive disciplines are on the planet. Sports unite, inspire, and give unforgettable emotions to everyone involved, from players and fans to bettors.
The most active audience, aged 20-40, belongs to generations Y (Millennials) and Z (Zoomers), so it is unsurprising that fans’ focus is gradually shifting towards esports. The most forward-thinking betting companies, including 1xBet, are actively taking advantage of the opportunity to attract the attention of this audience to their products by collaborating with esports athletes and their teams.
Esports future
Modern sports fans don’t need explanations of what esports is. They grew up with smartphones in their hands and home computers in the bedroom, so they are more likely to name the best Dota 2 or Counter-Strike 2 player than the latest World Cup champion or Wimbledon winner.
This trend is especially pronounced in Asian countries. To play your favourite computer game here, you don’t even have to buy a computer – you can just pop into the nearest Internet cafe. Here, you can easily find like-minded people to communicate with and strong rivals to fight. It is in this environment that true esports fans and future top esports athletes are born.
As a result, Asian teams confidently dominate several types of esports at once. For example, of the 13 World Championships held so far in the League of Legends discipline, only one was won by a European team. All the rest were won by Asian teams from South Korea, China, and Taiwan.
The second feature of the Asian esports market is the maximum popularity of mobile disciplines. If, in Europe and America, players are more focused on desktop disciplines like Dota 2, Counter-Strike 2, and PUBG, then in Asia, mobile games Mobile Legends, PUBG Mobile, Arena of Valor, Free Fire and many others dominate. And this makes sense because literally everyone has a smartphone today. The next step in this direction is the development and popularisation of esports disciplines in virtual reality!
In recent years, the title of world champion in Mobile Legends: Bang Bang has been played without alternatives among teams from the Philippines and Indonesia. The final of last year’s M5 World Championship was held in Manila, where the Philippine team AP.Bren celebrated the championship for the second time. This game is not just played; it is actively watched by fans, who watched more than 530 million hours of broadcasts of this game last year alone!
Such growth in esports’ popularity would not have been possible without the contribution of local authorities and businesses to its development. The authorities of Asian countries have long realised that esportsmen can adequately represent their homeland on the international stage. That is why they support the best teams by passing relevant laws and introducing programmes to help young talent. Also, local businesses do not miss the opportunity to sponsor the best athletes, advertising their products and services to numerous esports fans.
The 1xBet Partners affiliate programme provides participants with everything they need to attract esports fans. The bookmaker is a partner of the world’s largest esports tournament operator, ESL, and the most respected media portal among fans of the shooter Counter-Strike, HLTV. Therefore, it is not at all surprising that at the moment, the 1xBet Affiliate Programme unites more than 100,000 affiliates around the world with 3,000,0000 users, including a huge number of esports fans.
1xBet esports ambassadors
OG is the most famous and award-winning esports ambassador of 1xBet. For the first time in history, this team won the main tournament of the year, The International, twice in a row (in 2018 and 2019), and also won the majors a record 5 times, including the very first, The Frankfurt Major 2015.
OG will celebrate its 10th anniversary next year. During this time, it earned about $40 million in prize money in the Dota 2 and Counter-Strike 2 disciplines. And if we consider the cost of all advertising contracts and other activities over the years, OG can confidently be considered one of the sharks of the esports business!
Two Mongolian organisations, IHC Esports and The MongolZ, proudly wear the logo of a reliable partner 1xBet on their gaming jerseys. The MongolZ team focused on Counter-Strike 2, where they won eXTREMESLAND 2023, and also showed excellent results in the top tournaments, PGL Major Copenhagen 2024 and ESL Pro League Season 19. In turn, IHC Esports confidently dominates the PUBG Mobile arena, where last year, it became the champion of PUBG Mobile Global Championship 2023, ahead of 47 of the best teams in the world!
The young, ambitious organisation Aurora Gaming has been the 1xBet bookmaker ambassador since the first day of its existence. Its Counter-Strike 2 squad this season won the serious Skyesports Masters 2024 tournament. After the arrival of the legendary Korean Lee “SunBhie” Jeong-jae as the coach of the Dota 2 squad, the team successfully qualified for DreamLeague Season 23, beating the famous Talon Esports in the final!
American partners of 1xBet are represented by the MIBR (Made in Brazil) and beastcoast teams. Both teams perform well in local leagues and periodically qualify for major international tournaments. But their main advantage is a multi-million army of loyal fans who literally idolise their favourite players!
Esports fans of partner teams are the most important means of popularising the 1xBet brand throughout the world in general and in Asia in particular. After watching top esports tournaments, new players prefer 1xBet to other bookmakers, as they see the familiar logo on the promo materials of the tournament organisers and on the T-shirts of the winning teams.
According to 1xBet up to 65 per cent of registered newcomers make their first deposit and start betting on the platform. Since the commission of 1xPartners participants from each active referred player reaches 50 per cent, you can make a fortune this way!
SiGMA Asia 2024
Since esports are very close to Asian players, the SiGMA Asia 2024 betting exhibition attracts special attention from the local public. This year, the exhibition will be held June 2-5 in the capital of the Philippines, Manila, at the Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila, Philippines.
The exhibition will feature over 250 exhibitors and speakers, representatives of 3,000 operators and 3,500 affiliates, and more than 2,000 people who have already purchased tickets! Leading gambling industry representatives, top affiliate projects, including the 1xBet Affiliate Programme, local regulators representatives, and famous influencers will gather in one place.
That is why participation in this exhibition is extremely important for developing your business, establishing new connections, and creating effective partnerships. Here, you can discuss fresh ideas with interested exhibitors and find partners to implement new initiatives in the field of esports and gambling.
1xBet is a sponsor and one of the exhibitors of the SiGMA Asia 2024. This innovative and reliable brand has a lot to tell about esports because, in addition to the corresponding section on its betting platform, 1xBet actively supports esports and successfully cooperates with the best teams and organisations in the world!
1xBet invites everyone interested in esports and betting to visit booth D205 at the SiGMA Asia 2024 exhibition and have a fruitful conversation with the company’s managers. Don’t miss this exciting event and a unique opportunity to learn more about the 1xBet Partners programme and its opportunities to increase your income!
