Xtremepush appoints Steve Talbot as Chief Marketing Officer

Talbot brings 25 years of experience including senior roles at The Pools and LiveScore Group

Xtremepush, the leading provider of AI-powered CRM, engagement and loyalty technology, has appointed Steve Talbot as Chief Marketing Officer.

Talbot joins the Dublin-headquartered CRM experts following a sustained period of rapid growth. He will lead Xtremepush’s global marketing strategy as the company expands across iGaming, financial services and other highly regulated sectors.

Talbot brings a track record of creating, leading and scaling high-performing Marketing, CRM, retention and operational functions. His experience spans igaming, financial services, and travel, including senior roles at The Pools, where he served as COO and LiveScore Group as Director of Retention and Loyalty  His wider digital and ecommerce experience includes roles with Natwest and Avios. 

His extensive experience operating within highly competitive and regulated environments gives him a strong understanding of the commercial pressures facing Xtremepush’s customers, including the need to grow revenues while improving operational efficiency and managing costs.

At Xtremepush, Talbot will focus on strengthening the company’s global brand positioning and communicating the commercial value of its CRM and engagement proposition. A key growth area will be the move towards commercial outcome-based campaign creation and automation, enabled by agentic AI, shifting CRM from traditional campaign execution towards continuously identifying, executing and optimising activity against customers commercial targets.

This is central to XpertOS, Xtremepush’s recently launched agentic CRM platform, which is designed to help businesses increase revenues and improve customer engagement while reducing the operational complexity and costs associated with managing CRM programmes in highly regulated environments.

Tommy Kearns, Co-founder and CEO of Xtremepush, said: “As Xtremepush enters its next phase of global growth, Steve brings a powerful combination of commercial, marketing and operational experience. Having led businesses and functions within the highly competitive and regulated markets we are targeting, he understands the challenges our customers face and what it takes to deliver meaningful commercial outcomes.

“Our growth has been driven by a great product suite, a genuine focus on customer outcomes and deep expertise in the industries we serve. Steve understands that proposition and will play an important role in translating it into a compelling global brand.

Steve Talbot, CMO of Xtremepush, added: “Xtremepush has built an impressive business, and its growth trajectory makes this a hugely exciting time to join the team. What particularly attracted me is the combination of the breadth and depth of the product suite. Plus the genuine care and commitment to customer success and partnership that is shown everyday by the people that work here.  

“That provides a fantastic platform to position the brand for further global expansion across iGaming, financial services and beyond. The launch of XpertOS makes the opportunity even more compelling. XpertOS enables companies to align and optimise every CRM customer interaction, campaign and action back to achieving the executive level outcomes and KPI’s that growth and success is judged against.

“I’m looking forward to working with Tommy and the team to build on the success to date and to help take Xtremepush to the next level globally.”