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Five-year agreement brings top-performing digital content to players across Kentucky
Aristocrat Interactive has announced that games from its in-house studio, NeoGames Studio, are now live with the Kentucky Lottery, expanding the lottery’s digital offering with high-quality eInstant content.
The rollout introduces trusted, player-favorite eInstant games designed to enhance player engagement while supporting responsible gameplay. The first title to launch is The Lamp, a proven performer that has resonated strongly with players across the US.
With more than two decades of experience producing award-winning iLottery content, NeoGames Studio brings deep expertise to the Kentucky market. Aristocrat Interactive has worked with the Kentucky Lottery’s iLottery systems provider, Brightstar, ensuring a seamless integration and aligned approach to digital expansion.
Chris Shaban, Aristocrat Interactive iLottery Managing Director, emphasized the business’ focus on driving meaningful digital growth for lottery customers.
“Our focus is simple: deliver games players love and drive sustainable growth for lotteries,” he said. “Kentucky is an important market, and bringing NeoGames Studio content to their players marks a meaningful step in its digital expansion. We’re proud to know our high-performing content will support the Kentucky Lottery’s mission of funding education.”
Maggie Garrison, Kentucky Lottery President & CEO, said the partnership strengthens the Lottery’s ability to deliver innovative entertainment while driving its mission of supporting education.
“This expansion represents an exciting opportunity to bring more of the games and experiences our players enjoy to the Kentucky Lottery’s digital platform,” Garrison said. “By adding NeoGames Studio’s well-established content, we are enhancing the player experience, broadening our online offerings and continuing to generate critical funding that helps support education throughout the Commonwealth.”
Since inception in 1989, the Lottery has generated more than $8 billion in total earnings for Kentucky with proceeds having funded scholarships and grants for over 1.1 million Kentucky college students and their families.
With the addition of Aristocrat Interactive’s premium eInstants, the Lottery enhances its ability to grow and sustain this important funding stream.
