Interactive
Argentina – Light & Wonder content goes live in the Province of Buenos Aires
By William - 7 March 2024
Light & Wonder has taken its content live in Argentina for the first time through Betsson Group.
Players in the Province of Buenos Aires can now enjoy first-party games including 88 FORTUNES, Light & Wonder’s top-performing land-based title in Argentina, through Betsson Group’s brand, betsson.bet.ar.
The go-live follows a recently extended agreement between the two companies to bring Light & Wonder content to fresh regulated markets worldwide.
A range of additional first and third-party content will also be distributed through the Light & Wonder platform to other Betsson Group brands in the coming months, handing the operator a significant increase in the entertainment that it can bring to players in Argentina.
Tatiana García Barrenechea, Commercial Director – LATAM, at Light & Wonder, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term.
“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content.”
Laura Peretta, Head of Supplier Relations at Betsson Group, added: “Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey as it’s very pleasing to be able to take its content live in Argentina.
“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”
