Interactive
Austria – SoftSwiss praises VIP and Retention team for 2020 success
By Lewis - 12 March 2021
SoftSwiss has released statistics demonstrating the success of the company’s VIP and Retention team over the course of 2020.
In 2020, SoftSwiss’ Managed Services department with the direct participation of its VIP team enabled the increase of the average revenue per VIP player by 30 per cent.
The Retention team specialists produced more than 1,800 unique send-outs to retain players in the game, while the added value increased on average by 40 per cent for SoftSwiss’ online casino clients.
The VIP and Retention team forms part of the SoftSwiss Managed Services department performing marketing actions and developing strategies aimed at players’ loyalty and retention increase, as well as extra support and VIP players’ gaming activity stimulation.
Darya Dyachkova, Head of VIP & Retention Team at SoftSwiss Managed Services commented: “Managed Services VIP and Retention team is very glad to make such tremendous achievements in 2020!
“Thanks to our deep structural analysis of retention procedures as well as thorough personalisation techniques we were able to help bring more value to the table as well as save extra costs to our clients.”
