Interactive

Austria – Sportradar publishes second OTT white paper on video engagement

By William - 18 November 2019

Sportradar, the provider of sports data intelligence, has released its second OTT white paper, The Future of the OTT Experience. The paper examines how rights holders and content owners can best engage with the modern viewer using advanced sports data and statistical insights as part of their video output.

With their experience in combining data and video, Sportradar has created a white paper that examines gamification, interaction and personalisation across the video landscape, as well as how the inclusion of betting content and advanced insights can grow engagement with modern audiences and keep them on platforms longer.

“Following the positive feedback we received around our first white paper – The Monetisation of OTT and Data – we are pleased to be able to continue sharing both our and our clients’ knowledge with rights holders and content owners,” commented Felix Blank, Director of Digital Platforms at Sportradar.

The white paper features comment and analysis from Sportradar clients including Borussia Dortmund, Onefootball and the European Volleyball Confederation. The paper examines how flexible and scalable OTT features, designed to enhance the experience, can help rights holders stand out in a crowded media landscape.

The Future of the OTT Experience highlights the opportunities that exist for content owners when it comes to personalisation, interaction and gamification overlays. The importance of data is also stressed, both when it comes to the personalisation of content and also the overall monetisation strategy.

Mr. Bank added: “In a splintered and competitive media landscape, publishers need to ensure their video strategy is as engaging and user-focused as it can be. By using data not only to keep viewers engaged but also properly monetise the overall strategy, rights holders can fully leverage their digital ecosystem.”