MASTHEAD/ William Bolton
William Bolton
William Bolton

William Bolton

Author

Latest Articles by this Author

Amusnet marks 10 year anniversary with multi-vertical showcase at ICE Barcelona

January 15, 2026

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2 MIN READ

Amusnet marks 10 year anniversary with multi-vertical showcase at ICE Barcelona

Amusnet will deliver a comprehensive, product-led showcase at ICE Barcelona 2026, presenting the latest developments across its Online Casino, Live Casino, and Land-Based portfolio. The event will also mark the beginning of the company’s 10th anniversary, reflecting a decade of evolution, expansion, and trusted partnerships in global markets.
William Bolton

William Bolton

Author

Kate Romanenko, Commercial Director at Kendoo

January 14, 2026

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4 MIN READ

Kendoo: 4 Pots and the Evolution of Pots Mechanics

More recently, providers have evolved this popular format by introducing unique elements to the gameplay that maintains its freshness and appeal, including the development of a fourth pot that offers even more excitement.
William Bolton

William Bolton

Author

AxiumAI

January 12, 2026

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3 MIN READ

AxiumAI launches autonomous player engagement solution

AxiumAI is redefining how sportsbooks engage consumers in real-time to drive increased engagement and spend, through the launch of its next-generation AI engagement solution, Verso.
William Bolton

William Bolton

Author

Steve Cross, Chief Commercial Officer at ScatterKings

January 12, 2026

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6 MIN READ

Why ScatterKings Is Refusing the AI Art Gold Rush

Steven Cross, Chief Commercial Officer at ScatterKings, speaks to G3 about the studio’s launch, how it is bringing quality back to operators’ homepages, and why the team refuses to use AI-generated artwork.
William Bolton

William Bolton

Author

Frogo at ICE Barcelona - Booth 1G30

January 12, 2026

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3 MIN READ

Frogo’s Platform Protects Margin Without Harming Real Players

Frogo's platform analyses player behaviour patterns, Device Fingerprints, and multi-accounting, builds graph connections between accounts and devices, and applies AI models that reduce undetected fraud without increasing False Positives.
William Bolton

William Bolton

Author

Slots Temple CEO Fraser Linkleter

January 09, 2026

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4 MIN READ

How Comparative Data Is Reshaping Player Expectations

Slots Temple CEO Fraser Linkleter explores how comparative data, RTP transparency and trust are reshaping player expectations in the online casino industry.
William Bolton

William Bolton

Author

SPRIBE CCO Giorgi Tsutskiridze

January 09, 2026

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5 MIN READ

SPRIBE: Off-The-Wall iGaming Marketing Stunts

SPRIBE CCO Giorgi Tsutskiridze explains how bold marketing stunts, cultural relevance, and calculated risk-taking drive long-term brand growth in iGaming marketing.
William Bolton

William Bolton

Author

Deborah Conte Santoro, Managing Director ReelLink at Swiss Casinos

January 09, 2026

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3 MIN READ

Scalable iGaming Growth in 2026

Deborah Conte Santoro of Swiss Casinos explores how unified land-based and online casino content, powered by ReelLink, will drive scalable growth in regulated iGaming.
William Bolton

William Bolton

Author

Entain’s 2026 iGaming Outlook

January 06, 2026

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2 MIN READ

Entain’s 2026 iGaming Outlook

As the iGaming industry enters 2026, the focus will be on sustainable growth driven by clear regulation and innovation. Obdulio Bacarese, Global Gaming Director at Entain, pinpoints the markets poised to shape the next wave for operators seeking sustainable success.
William Bolton

William Bolton

Author

Danny Gordon, Head of Studio

January 06, 2026

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4 MIN READ

The Rise of Identity-Led Slots

For a long time, slot design has focused on recognisable ideas. Clear signals. Games you understand in a single glance. That approach helped slots scale, travel, and land with wide audiences. But understanding a game isn’t the same as connecting with it.
William Bolton

William Bolton

Author

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