bet365 launches betting app in France

Online poker and horse-race betting to follow

bet365 has announced the launch of its offering in France, licensed by the Autorité Nationale des Jeux (ANJ) and now available via bet365 and the bet365 mobile app.

Founded 25 years ago, the brand serves more than 120 million customers worldwide across regulated markets in Europe, the Americas and Oceania.

Its arrival in France comes amid an exceptionally busy sporting calendar, headlined by Roland-Garros, the UEFA Champions League Final (of which bet365 is an Official Global Partner), the 2026 FIFA World Cup and the Tour de France. With this launch, bet365 aims to enhance these major competitions by bringing increased innovation, wide ranging customer choice and a premium customer experience to French sports fans.

Alex Sefton, bet365’s global chief marketing officer, said: “bet365’s expansion strategy has always been built around combining the scale, technology, innovation and expertise of a global brand with the understanding and appreciation of local customs and culture. Our arrival in France will be no different. We’re thrilled to create a product and experience tailored specifically for French players, within a framework fully compliant with the requirements of the French National Gaming Authority.”

Marking a significant milestone in their continued international expansion strategy, bet365’s approach is tailored to local requirements: ANJ licensing, compliance with the French regulatory framework, and a product designed for the local market.

bet365 plans to progressively expand its offering in France to include online poker and horse-race betting. These products will be the subject of a dedicated announcement at the time of their launch.