Bragg Gaming further extends PAM agreement with Entain
Deal sees roll-out with Entain’s BetCity in the Netherlands
Bragg Gaming Group, a global iGaming content and technology supplier, is pleased to announce the extension of its existing Player Account Management (PAM) agreement with Entain, one of the world’s largest sports betting and gaming groups, for BetCity, a leading Dutch market operator.
Pursuant to the latest PAM agreement extension, BetCity will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.
Matevž Mazij, Bragg Chief Executive Officer, commented: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”
