SPORTS BETTING
Brazil – North Star Network adds basketball website Lakersbrasil.com to growing portfolio
By Phil - 25 April 2023
Sports and gaming media group North Star Network is delighted to confirm the acquisition of Brazilian basketball website Lakersbrasil.com.
The website, which launched in 2006, is one of the largest NBA team news portals in Brazil and keeps fans of the LA Lakers up to date on all the important news, features and statistics regarding their team.
Basketball continues to grow in popularity in Brazil, ranking second on the list of favourite sports among Brazilian residents. According to a 2021 Google Sports Study, Google searches in the country for Lakers superstar LeBron James were equal to that of Gabigol, the standout player for Brazilian football team Flamengo.
Julien Josset, North Star Network CEO, said: “Lakersbrasil.com is a perfect fit for our portfolio, with basketball continuing to become more significant in Brazil, and this gives us a chance to connect with basketball fans and provide them with first-class insight into their favourite team.
“We look forward to giving Lakersbrasil.com greater resources to continue to be a leading reference point on the LA Lakers in Brazil and grow its stature further among basketball fans.”
