Pulse
Why iGaming Needs to Rethink Personalisation
Fraser, you’ve said that personalisation is talked about far too generically. When operators say “personalisation,” what are they usually referring to, and what are they confusing it with?I think it’s important to start by saying that personalisation is one of the most important concepts in digital product strategy, and iGaming
Managing Director, G3 Newswire
Racing’s Big Hurdle: Winning Over Gen Z
Horse racing's challenge with younger audiences is well documented, but Sam Houlding is keen to reframe the conversation. Rather than focusing solely on declining engagement, he points to a significant untapped opportunity. Spotlight Sports Group's latest audience research estimates racing's global fanbase at between 36 million and 48 million people,
Managing Director, G3 Newswire
Latin America’s Regulatory Turning Point
Responsible gaming, understood as the set of principles, regulatory instruments, and public policies designed to ensure that gambling activities operate within parameters of safety, fairness, and addiction prevention, has evolved from a policy objective within the industry to a structural component of regulatory frameworks in Latin America. The rapid expansion
Managing Director, G3 Newswire
Data, Not Guesswork: Rethinking the Fight Against Illegal Gambling
For Jessica Maier, co-founder of EGARA (Executive Gaming and Risk Advisory), the issue isn’t a lack of intent. It’s a question of balance, execution and, increasingly, data. Ahead of her IAGA Summit panel, Jess explains why enforcement often misses the mark, how new data sources and tools are reshaping the
Managing Director, G3 Newswire
The Right conversation at the Right time
Responsible gambling has too often been treated as the industry’s obligatory final panel: present, acknowledged, but rarely positioned as central to the business itself. For Kane Purdy, that framing is long out of date.As Managing Director of Gamesys Operations and Chair of GamProtect UK, Purdy sees responsible gambling not as
Managing Director, G3 Newswire
Keeping ‘Responsibility in Play’ during football’s biggest moments
As football’s biggest tournament approaches, global sports and betting brands are recalibrating how they communicate around three core themes: surging fan engagement, rising expectations on transparency and ethics, and a much sharper focus on responsible gambling.Chris Bird, Strategic Consultant at 1xBet, brings decades of experience across elite football, media and
Managing Director, G3 Newswire
The return of bingo as a strategic gaming vertical
End2End has positioned itself as a specialist in multiplayer bingo. What is the commercial logic behind that focus today?For 20 years we have focused on one thing, and we have done it on purpose. Multiplayer bingo is a smaller vertical than sportsbook or casino, so most multi-product suppliers put their
Managing Director, G3 Newswire
NEXT.io predicts big things in the big apple
Prediction markets have spent the last two years moving rapidly from niche discussion points within gambling and crypto circles into a much broader mainstream conversation involving institutional finance, politics, media and regulation. Companies such as Kalshi and Polymarket have generated enormous attention around election contracts, sports-event trading and the wider
Managing Director, G3 Newswire
Bonus abuse: iGaming’s hidden margin killer
Bonus Abuse has grown exponentially over the years. It is silent, but deadly and North American operators are aware of the impact. Account takeovers, stolen identities, affiliate & payment fraud, multi-accounting: none of this causes as much destruction as bonus abuse.The latest LexisNexis Risk Solutions report makes this point uncomfortably
Managing Director, G3 Newswire
AI, RTP and Retention: inside Entain’s market strategy
Read the article below or listen to the podcast here. OB, can you give us an overview of your role at Entain and what falls under your remit?
Managing Director, G3 Newswire
Gambling & Risk Taking: Teaching Teens the Maths of Gambling
Arty, your programme focuses on teens rather than active gamblers. Why is early intervention so critical?We know that the earlier someone starts gambling, the worse the long-term outcomes tend to be. Exposure is happening younger than many adults realise. Loot boxes and gambling-adjacent experiences are now built into video games,
Managing Director, G3 Newswire
Gambling & Risk Taking: When Gambling Becomes Content
Patrick, your research shows responsible gambling messaging appears in fewer than 10 per cent of gambling vlogs. Why is it still so underrepresented in creator content?One likely factor is regulation. In many jurisdictions, gambling operators are required to include RG messaging in their advertising. But there’s no equivalent requirement for
Managing Director, G3 Newswire

Pulse

























