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PulsePulse
Building beyond the blockbuster
How important is having different game families and mechanics?
Managing Director, G3 Newswire
Greentube at 25: Finding the Next Big Hit
As Greentube continues to celebrate 25 years in the industry, the company is looking forward as much as reflecting on the journey that established it as a major force in online gaming. At its Vienna headquarters, Head of Global Sales and Marketing Markus Antl and Opher Ben Zvi, Team Leader
Changing the Live Casino Equation
Fourteen years spent building LeoVegas might have been enough to convince Gustaf Hagman to take an extended break from the gambling industry. It didn't work out that way. Hagman stepped away following LeoVegas' acquisition by MGM Resorts, but it was another technological shift that pulled him back. This time, rather
Beyond scale: making supplier M&A work for operators
There is no shortage of M&A activity in iGaming. Consolidation is happening across the value chain, from operators to platforms and content suppliers. From a supplier perspective, an acquisition is often seen as a quickfire route to growing their size and stature. However, these deals are worthless if they fail
World Cup acquisition to long-term value
Nikolaus, ahead of the World Cup we spoke about flexibility, timing and real-time activation. Looking back, what did the tournament actually deliver?
Managing Director, G3 Newswire
A Fundamental Shift: what removing ‘aim to permit’ could mean for UK betting shops
Gareth, how significant would it be to remove the ‘aim to permit’ principle from the Gambling Act 2005?
Managing Director, G3 Newswire
Why football traffic needs more than “Odds and Offers”
The Premier League does not begin when the first ball is kicked, not really.
Managing Director, G3 Newswire
TrafficGuard: The World Cup exposed the hidden cost of player acquisition
Matt, TrafficGuard estimates that more than $100m of betting advertising spend delivered no new player value during the World Cup. Was that higher than you expected?
Managing Director, G3 Newswire
Beyond betting: Prediction markets’ next frontier
Pierre, you’ve described this as the first-ever use of a prediction market to hedge a conference. Where did the idea come from, and how much was about reducing risk as opposed to demonstrating a real-world commercial application for prediction markets?
Managing Director, G3 Newswire
Racing Risks Pricing out the Bookies
Greg, you’ve raised the issue of media rights as a major factor in the pressure faced by retail betting shops. How significant have increases in racing media rights become?The increases have been substantial. Five years ago, our media rights costs were approximately £40,000 per shop per year including VAT. Three
Managing Director, G3 Newswire
Beyond the baseline
Peter, what convinced you that Elite Competitions - and the prize competition sector more broadly - was the right next challenge after bet365?
Managing Director, G3 Newswire
Superstar Revolution: how the 2026 World Cup rewrote football betting
The biggest betting story of the 2026 FIFA World Cup wasn’t the record number of matches, the expanded 48-team format or even Spain lifting the trophy. It was the shift in customer behaviour.Across EveryMatrix Sports, bettors behaved differently to any previous global football tournament we’ve analysed. Traditional match betting remained
Managing Director, G3 Newswire
The Ultimate Enduring Classic
Stefan, Classic Pools has survived for more than a century. What do you think is the single biggest reason it has remained relevant when so many betting products have come and gone?The biggest reason is that Classic Pools has always been easy to understand and enjoyable to play. Football has
Managing Director, G3 Newswire
From Player Data to Player Intelligence
Christopher, everyone talks about delivering a single customer view, but what does a truly unified player profile look like today, and why has it become essential for operators?Data fragmentation is one of the biggest challenges operators face. Operators often have vast amounts of player data spread across multiple platforms, making
Managing Director, G3 Newswire
Booming Games: South Africa’s Next Chapter
Solomon, Booming Games has been supplying the South African market for several years, long before it became one of the industry's fastest-growing territories. What has changed most during that time, both in terms of the market itself and player expectations?To begin with, it's important that I emphasise that South Africa
Managing Director, G3 Newswire
Standing out in the Prediction Markets Gold Rush
Ed, recent acquisitions have highlighted just how quickly prediction markets are evolving. Beyond the headline deal values, what do they tell us about how investors and major operators now view the sector?The pace of change is extraordinary. There are obvious parallels with the years immediately after PASPA when sports betting
Managing Director, G3 Newswire
