Pulse
Rethinking the Casino Lobby with AI
Earlier this year, The Playa surveyed 151 senior iGaming decision-makers from operators and platform providers to examine how artificial intelligence (AI) and machine learning (ML) are being applied across the player journey, including acquisition, segmentation, predictive analytics, bonus management, lobby personalisation and customer support.
Managing Director, G3 Newswire
The growing potential of Hybrid Live
Hybrid Live is turning the traditional divide between slots and live casino into a new product opportunity. By combining familiar bonus mechanics with the credibility of a live host, the format is already attracting crossover engagement, but defining the category clearly will be essential to sustaining its growth.
Managing Director, G3 Newswire
Beyond the Final Whistle: How Digitain is Building the Next Generation Sportsbook Experience
Alex, major football tournaments are proving grounds for new sportsbook products. What opportunities has the World Cup created for Digitain to introduce new engagement features, and what were your objectives when developing them?Our objective was to go beyond simply reflecting match outcomes and instead make the betting experience more engaging
Managing Director, G3 Newswire
Inside Kendoo’s 4 Fire Rockets
Olga, what sets 4 Fire Rockets apart from others on the market?
Managing Director, G3 Newswire
Engagement Beyond the Game
For a long time, the real-money industry operated under a fairly straightforward assumption: build enough games, put them in front of players and eventually the right audiences will find them. That worked when the market was smaller, portfolios were narrower and simply having strong content could create a meaningful advantage
Managing Director, G3 Newswire
iGB L!VE – From Relocation to Consolidation
When iGB L!VE announced its move from Amsterdam to London, the decision generated considerable debate. Twelve months later, Stuart Hunter believes the rationale behind the move has been fully validated. "We had a huge opportunity in front of us," Hunter explained. "One of the biggest online gaming sectors in the
Managing Director, G3 Newswire
iGaming growth depends on full-funnel discipline
Nikolaus, Sportradar has reported positive uplifts in first-time deposits and registrations with SkillOnNet. What structural changes unlocked that growth?
Managing Director, G3 Newswire
Small Windows, Big Impact: The Rise of Fast-Betting Content
For those who aren’t already familiar with the concept, what is meant by the term fast-betting/fast-paced content and why is it now in such in demand with operators and players?Chuck: Fast-betting content is essentially a term used to refer to any sports games or events that unfold rapidly and allow
Managing Director, G3 Newswire
Mourinho joins GR8_TECH’s Champions Club
Oleksandr, why Mourinho and what will his role be within Champions Club beyond being a name attached to it?Because Mourinho embodies what the Champions Club stands for: preparation, discipline, tactical thinking, and the ability to keep winning under very different conditions. He fits the idea behind it because his success
Managing Director, G3 Newswire
Why iGaming Needs to Rethink Personalisation
Fraser, you’ve said that personalisation is talked about far too generically. When operators say “personalisation,” what are they usually referring to, and what are they confusing it with?I think it’s important to start by saying that personalisation is one of the most important concepts in digital product strategy, and iGaming
Managing Director, G3 Newswire
Racing’s Big Hurdle: Winning Over Gen Z
Horse racing's challenge with younger audiences is well documented, but Sam Houlding is keen to reframe the conversation. Rather than focusing solely on declining engagement, he points to a significant untapped opportunity. Spotlight Sports Group's latest audience research estimates racing's global fanbase at between 36 million and 48 million people,
Managing Director, G3 Newswire
Latin America’s Regulatory Turning Point
Responsible gaming, understood as the set of principles, regulatory instruments, and public policies designed to ensure that gambling activities operate within parameters of safety, fairness, and addiction prevention, has evolved from a policy objective within the industry to a structural component of regulatory frameworks in Latin America. The rapid expansion
Managing Director, G3 Newswire

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