CT Interactive strengthens industry connections at SBC Summit Malta

CT Interactive reinforced industry dialogue on storytelling and compliance at SBC event

CT Interactive successfully wrapped up its participation at SBC Summit Malta, where the company connected with industry professionals, partners, and operators from across the global gaming sector.

As one of the industry’s important networking events, SBC Malta provided an excellent opportunity for the CT Interactive team to strengthen existing relationships, exchange market insights, and explore new collaboration opportunities with key stakeholders from the sector.

A major focus during the event was the introduction of CT Interactive’s expanded B2B ecosystem, including 7Mojos Interactive, Macaw Gaming, Telematic Sport, and Miland Games — which attracted significant interest from attendees and industry representatives. Covering live casino solutions, crash games, sportsbook, numeric and scratch products, CT Interactive is transforming itself as a ONE-STOP SHOP for iGaming Business, offering operators a comprehensive and scalable solution under one roof.

Another highlight of the summit was the participation of Monika Zlateva, Chief Customer Officer at CT Interactive, in the expert panel discussion: “Media and Messaging: From Sales to Storytelling in a Restricted Age.” The session addressed the growing importance of authentic communication, brand positioning, and audience engagement within highly regulated markets.

“Joining the panel discussion was a valuable experience and an opportunity to exchange perspectives on how communication within our industry continues to evolve. Building authentic relationships with audiences and partners has become an essential part of sustainable brand growth,” added Monika Zlateva, Chief Customer Officer at CT Interactive.

The discussion also looked at the growing impact of stricter advertising regulations globally and how they are reshaping communication strategies within the iGaming industry. Particular attention was given to regulated markets in Latin America, where CT Interactive has a strong strategic focus.

Zlateva shared insights on the importance of moving beyond traditional sales-driven messaging and instead focusing on authentic, value-based storytelling that resonated with audiences while remaining fully compliant with regulatory frameworks. The panel also explored how brands could maintain consistency and trust in environments where messaging was increasingly under scrutiny.

“Building authentic relationships with audiences and partners has become essential for sustainable brand growth, especially in a highly regulated environment where trust and transparency matter more than ever,” said Zlateva.

Her participation in the panel at SBC Summit Malta underscored CT Interactive’s commitment to responsible communication and thought leadership in the iGaming sector. Her insights reflected the company’s broader focus on developing meaningful, compliant, and engaging storytelling approaches that supported long-term brand sustainability in regulated markets.

“SBC Malta once again demonstrated the importance of industry events in creating valuable connections and opening new business opportunities. It was a great opportunity for us to meet with partners and professionals from across the industry and present the latest developments within our expanding brand portfolio,” said Martin Ivanov, Chief Operating Officer at CT Interactive.