Pulse
Digitain Group at ICE 2024: a showcase of success
By William - 13 March 2024
Having one reasonably sized booth at a major exhibition such as ICE is enough for a stress headache. At this ICE London 2024, Digitain’s group of companies boasted five. Ensuring branding and messaging was on point was Aregnaz Hakobyan, Chief Marketing Officer, who shares her reflections and insight from the experience with G3 Media.
The motto of Digitain is ‘Your Success.’ Behind that lie the most crucial factors driving our company towards success and, consequently, spreading this drive to our current and future partners. Therefore, I can wholeheartedly mention that Digitain is the company for ‘Your Success.’ We do not stop being inspired, and this affects not only our external appearance as a leading brand in the iGaming industry but also on a larger scale.
We continuously upgrade and strive to reach excellence in our products. At ICE London, we presented our Sportsbook, our iGaming Platforms Centrivo Dynamics and Centrivo Universal, our Payment Gateway Paydrom, as well as our adventurous Virtual Sports. Digitain’s main focus is being partner-centric, driven to stay ahead of innovations.
Sometimes, data dictates what the next chapter is. We are very serious about working on data management, and this is what drives revenue increase by taking corresponding data-driven steps, not only for our partners but also for our company.
2023 was a phenomenal year of growth since Digitain’s geography started expanding in Europe, Latam, Asia, and other marketplaces. Comprehensive marketing campaigns helped in brand awareness. Also, Luis Figo’s involvement was a valuable asset in increasing brand awareness of our company. This year, we have Michel Salgado, another Galacticos star at ICE London 2024, along with Figo, who visited both our stands and our private party held at Koko.
ImagineLive is a relatively new brand; we launched it at ICE 2023. The name of the brand itself is unique, and it has a full story behind it. At ImagineLive, we know that imagination is one of the greatest tools and abilities that human beings have.
It is limitless and knows no borders, so imagine now what kind of unique games we are creating. The highlight for 2024 is the new game, Robin the Fair. The name itself speaks volumes; it is a unique card game that only ImagineLive has, where the payout depends on your player’s choice.
The studio is so captivating that you feel like you are taking part in Robin Hood’s adventures. The game is unique also since there are seven rows, and in each row, we have two columns, so the players can select or guess a higher card from each row.
It is also full of unique multipliers that engage players to move forward throughout the game, reach higher rows, and enjoy the adventurous game similarly to the game character Robin Hood.
ImagineLive has beautiful and unique studios for various games as well, like Roulette Rouge, launched again at ICE 2024, American Roulette, Asian-themed studios, games, and many more. On a closing note, I want to mention ImagineLive’s slogan, which speaks of the company itself: “Live Casino Reimagined.”
I am sure many of you have tried our delicious ICE cream at Galaxsys stand, and most probably you have noticed the captivating stand that identifies with the Ninja Crash game.
Why did we focus on creating the stand with Ninja Crash game? Because this is a game that is conquering many markets, but most dynamically Brazil. The game is unique, one of its kind, since it is the only game that you can play not only vertically with your mobile but also landscape. Ninja Crash is the iGaming adaptation of the widely adored social gaming favourite.
In this exciting game, cakes bounce on the screen, and players must slice through them to uncover hidden odds and secure wins. With every slice, the odds are multiplied by the chosen bet amount, and players can decide whether to cash out or continue playing to multiply the next set of winning odds. In one word, this game is too sweet to handle.
SportGenerate had such an amazing and sporty style at ICE 2024. It was the launch of our new brand this year, and we have created a sophisticated style inspired by a Ralph Lauren classic and, at the same time, a sporty style.
SportGenerate presented its three products at ICE London: Live Gaming, Odds Feed, and Esports. From a marketing perspective, we have created sophisticated digital campaigns to raise awareness of our new brand, and at ICE, it was clear that it was a success.
Relum is our Casino Engine, and it’s the second time at ICE 2024. The company is positioned as very modern, tech-savvy, and innovative in its products and offerings. It has more than 240 providers and more than 20,000 games, and it is a hub for boosting businesses. In one word, with Relum, all partnerships are a success.
