Digital upgrades elevate exhibitor visibility across entire EAG360 ecosystem

Extensive upgrades will impact the EAG360 website, the EAG360 Event App, as well as exhibitor and visitor registration.

The marketing team driving January’s rebranded EAG360 has confirmed a series of major digital upgrades which it says will provide exhibitors with more brand visibility, more control and more opportunities to showcase their products ahead of the co-located Amuse Expo, CompSocUK and London Gaming Show taking place at Excel London (January 12 to 14).

The extensive upgrades, which will be completed mid-September, impact the EAG360 website, the EAG360 Event App, as well as exhibitor and visitor registration.

Addressing the 100+ strong community of EAG360 exhibitors, marketing lead Phil Gibbs said: “The countdown to EAG360 has begun and alongside the striking re-brand, a suite of powerful digital enhancements is ready to transform how EAG360 exhibitors connect with the market.”

He continued: “The upgrades are being engineered to amplify brand visibility, streamline operations, and unlock unprecedented engagement throughout the entire event ecosystem. By integrating the tools into their event strategy, exhibitors will secure a powerful competitive edge before, during, and long after what is the UK’s biggest co-located b2b events dedicated to the smile economy.”

Providing an opportunity for exhibitors to dominate the pre‑show narrative, the updated EAG360 Website ensures that brands have the opportunity to command attention early in the show journey.

Featuring enhanced exhibitor zones and intuitive navigation, the platform provides control over the powerful digital shop window. Press releases, product launches, high-resolution images, and immersive video content can be uploaded directly, in the process engaging with high-value prospects.

Described as a personal concierge for every EAG360 attendee the Event App improvements comprise upgraded exhibitor listings, improved scheduling tools, real‑time show updates, plus new tools for exhibitors to upload products, news and video content to boost pre and at-show engagement.

The new exhibitor registration framework is both streamlined and fast. The system aligns with EAG360’s segmentation framework, ensuring that the company profile is accurately categorised matching exhibitors with the right buyer personas. The simplified, mobile‑first visitor registration guarantees frictionless entry for attendees delivering a problem-free customer experience.