SPORTS BETTING
Ecuador – Ecuador’s National Lottery launches online sports betting platform
By Phil - 25 May 2022
The National Lottery of Ecuador has launched a new mobile sports betting platform. BET593 features betting on more than 1,500 local and international sports events. The official sports betting operator described its new platform as a “new and modern” and has been designed to meet local demand for sports betting.
According to the lottery in a statement, the total profit generated by the platform is shared with the health, education sectors, specifically supporting actions carried out by the Guayaquil Charity Board, the country’s main NGO.
According to the entity, this is carried out “with its new vision of expanding its social and charitable work to all corners of Ecuador in favour of people who are living in conditions of vulnerability, poverty and extreme poverty that require attention.”
Junta de Beneficencia de Guayaquil, is a private non-profit charity institution founded in 1888 and has the exclusive right to promote and operate lotteries in Ecuador. The National Lottery offers instants, as well as traditional draws and a catalogue of online games. Among the options offered are products such as video bingo, casino and traditional lottery games with raffles. Recently, the offering was widened, due to the addition of sports betting games under the Bet593 brand. There are now over twenty casino games available on the platform as well.
Currently, the sports betting brand sponsors the main soccer teams in Ecuador, including Club Sport Emelec, Deportivo Cuenca, Sociedad Deportiva Aucas, Club Social y Deportivo Macará, Manta Fútbol Club and Barcelona Sporting Club.
Barcelona Sporting Club signed its sponsorship agreement at the end of February, which represented the first contract of its kind for the entity in 20 years. Under the deal, BET593 not only supports the senior men’s team, but also the women’s and youth teams. The lottery brand also has a presence in the stadium, LED billboards and via other marketing initiatives. The brand also sponsors the Ecuadorian Tennis Federation along with other well-known sports personalities.
