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EveryMatrix: four strategies to drive differentiation using jackpot gamification

By - 17 July 2023

Last year witnessed an enormous 6,780 casino games launched, with slots capturing a dominant 87.5 per cent share of the market, according to eGaming Monitor.

In today’s consumer landscape, personalisation and gamification have emerged as the driving forces behind engagement and retention. The transformative power of advanced gamification tools holds the key to impacting acquisition, retention, and loyalty in profound ways.

Studies have underscored the vital role personalisation plays in consumer preferences and its impact on businesses’ bottom lines. According to Euromonitor’s Global Consumer Trends 2023 report gamification ranks among the top 10 trends shaping the industry. Compelling statistics reinforce the importance of personalisation:

  • 73 per cent of consumers expect brands to understand their unique needs and expectations (Shopify);
  • 71 per cent of consumers anticipate personalised interactions from the brands they engage with (McKinsey & Company). McKinsey & Company also reveals that brands using personalisation experience 40 per cent faster growth compared to their counterparts.

In this rapidly evolving casino content landscape, the need for innovation and differentiation has reached critical levels. As we celebrate our 15th anniversary, we want to take this opportunity to share our insights into successful strategies that leverage advanced gamification tools to differentiate your brand in our highly competitive sector.

Following the launch of EveryMatrix’s JackpotEngine solution, a configurable jackpot technology that can integrate with any game, platform or developer, Stian Enger Pettersen, Head of Casino, shares four business-critical strategies to drive differentiation using jackpot gamification.

Creating Unique Gamification Solutions

Jackpots that are fully funded by the operator are a great starting point to offer an additional layer of excitement and value to the players. In addition to enhancing player experience, configurable jackpots also benefit operators by enabling them to differentiate from competitors.

By mapping multiple jackpots with varying pool sizes and hit frequency to one or multiple games, operators can cater to diverse player preferences while maintaining their distinctive brand identity. Operator-funded jackpots are also ideal in markets where bonusing is restricted or prohibited, as there is no commitment or stakes from players, simply more bang for their buck while playing their favourite games.

Community Jackpots: Going Beyond Single-Winner prizes

Participating in a jackpot can often be thrilling, but it can also be disheartening when someone else claims the grand prize despite your efforts in trying to win it. To address the frustration of missing out on a massive payday while fostering a sense of collective accomplishment and enhancing player satisfaction, we have developed Community Jackpots through JackpotEngine.

These highly configurable jackpots enable the distribution of winnings across multiple players based on criteria set by the operator. For example, an operator can designate 60 per cent of the jackpot to the winner while allowing the remaining 40 per cent to be shared, let’s say, among the last 200 participants.

This fosters stronger community spirit, amplifies the joy of victory and creates a new layer of excitement with anyone able to win at any stage even when the jackpot falls, something that has never been tapped into before.

Taking Personalised Jackpots to New Levels

Is going beyond traditional jackpot offerings and providing a highly personalised experience possible? The answer lies in Personal Jackpots within JackpotEngine, redefining the concept of personalisation. By delving deep into each player’s or player segments’ needs, we have created a personal jackpot experience that grows with each individual’s engagement.

Each jackpot pool grows the more you play and, most importantly, only that specific individual player can win it taking jackpot stickiness player loyalty to the next level.

Upgrading Jackpot Rewards

For operators running multiple brands and that want to entice players with life-changing rewards, company-level jackpots can be the answer. These jackpots can generate substantial pools for players while maintaining cost-effectiveness for operators.

While distributing the cost of company-wide jackpots across multiple domains and fueling the pool progression from multiple sources, the perceived player value to can be increased dramatically at a moderate cost to both players and operator depending on the configuration of the jackpot.

By harnessing the power of large, shared jackpots, operators attract a larger player base and magnify the allure of significant wins. It is also far more beneficial to brands than sharing a progressive jackpot with one or more competitors whose players stand as much chance of landing the big prize as yours.

In conclusion, in a market flooded with thousands of casino games, driving differentiation has become imperative. By embracing gamification and reimagining the potential of jackpots, we are poised to redefine the boundaries of player engagement and shape a new era of immersive gaming experiences.

In an industry where constant innovation and differentiation are paramount, advanced gamification tools have become essential for success. Personalisation and gamification have emerged as the driving forces behind engagement and retention, allowing brands to meet consumers’ expectations and surpass their competitors.

With 15 years of experience, we are at the forefront of driving differentiation through jackpot gamification. By implementing personalised experiences, operators can position themselves for success in the competitive casino industry. Embrace advanced gamification, unlock the transformative potential, and differentiate your brand for long-term success.

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