Fast Track strengthens platform with Greco
Fast Track has confirmed that Greco, the gameplay risk management company it acquired in February 2025, has now transitioned into a core product within the Fast Track platform.
Following a period operating as a standalone business, Greco will now scale fully under the Fast Track product umbrella. The move represents a strategic expansion of Fast Track’s platform beyond engagement execution, placing greater emphasis on value-led optimisation and precision control of bonus strategies for iGaming operators.
Founded in 2021 as a joint venture with Fast Track, Greco introduced a proprietary Gameplay Risk Engine designed to model theoretical player value, detect behavioural anomalies, and support data-driven decisions around bonus allocation and gameplay exposure. As part of Fast Track, Greco becomes a foundational component alongside the company’s real-time CRM, AI-driven gamification and natural language products.
Simon Lidzén, CEO and Co-founder of Fast Track, said: “This has always been about building something bigger than the sum of its parts. Greco adds a powerful new dimension to our platform. By bringing it fully under Fast Track, we can help operators scale their bonus strategies with the same sophistication they apply to CRM strategies – backed by real-time data, intelligence, and world-class execution.”
As a core Fast Track product, Greco will be delivered with the same service standards, reliability and development cadence as the wider platform. The integration is supported by an expanded service layer designed to help operators optimise and scale both CRM and bonus strategies from a single system.
Greco co-founders Ozric Vondervelden and Ed Dickerson will remain actively involved as the technology and team transition into Fast Track’s broader product organisation.
With the integration complete, Fast Track continues to develop its platform to support iGaming operators in digitalising operations, enabling true 1:1 player experiences, and shifting from promotion execution to scalable, value-driven engagement.
Fast Track will demonstrate the Greco-powered product at ICE Barcelona from 19–21 January, where operators can see how gameplay risk, intelligence and CRM orchestration combine to support smarter bonus strategies.
