Cigars lit, whisky poured and tattoo needles buzzing: FIRST.bet brings a lounge like no other to SiGMA World in Rome


FIRST.bet, the Tier-1 sportsbook technology provider, will host the first cigar lounge in SiGMA’s
history at SiGMA World in Rome this November.

The FIRST.bet cigar lounge sits outdoors between Hall 4 and Hall 6 and will be open every day of the expo. Delegates will find cigars, whisky, rum and comfortable seating, set apart from the noise of the show floor. The lounge is marked on the SiGMA World floor map.

The tattoo artists are back too. At SBC Summit Lisbon, more than 200 delegates left the FIRST.bet stand with a new tattoo. In Rome, two artists will be working in the lounge throughout the show, for anyone who wants a souvenir that lasts. The FIRST.bet team will be based in the lounge for the whole show, hosting meetings with operators and partners.

The FIRST.bet Cigar Lounge is open to all delegates throughout SiGMA World Rome. Operators and platform partners are encouraged to book meetings in advance to secure priority seating, as availability is limited.