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How do you turn a brand-new iGaming product into an offer you can profitably scale? We have a case study that answers exactly that.
The advertiser BoostWin came to Riddick’s Partners at the very early stage of its product launch. The goal was straightforward: drive quality traffic, put the product to the test, and reach profitable volumes in the CIS market.
At that point, the offer wasn’t ready for full-scale growth (there was no proven retention, no competitive market bonuses, and no predictive model in place). And on top of that, the team had zero visibility into how comparable products perform in the CIS, or which traffic sources actually move the needle for user acquisition in that region.
This is the story of how we took BoostWin’s product from day one, stress-tested it through our in-house media buying team, helped tighten up the funnel, and brought it to stable ROI.
Where we started: onboarding and launch planning
We kicked off our work with BoostWin using a full-cover approach, meaning end-to-end support at every stage, from onboarding through to scaling. This format is especially critical when a product is still preparing to go public.
The first step was onboarding and a deep dive into BoostWin. To do that, we ran a series of meetings where we:
- walked through the product, launch goals, roadmap, and partner expectations;
- outlined the exclusive partnership format with Riddick’s Partners;
- shared our expertise and laid out how the brand could be developed;
- defined ownership and responsibilities across both teams;
- aligned on test budgets, KPIs, the launch plan, and the working model.
This kind of structured start also helped us lock in a shared operational framework and set BoostWin up for the next phase.
Integrating BoostWin into Riddick’s Partners
With the action plan signed off, we moved on to the integration and getting BoostWin ready for launch. Since the team didn’t have its own affiliate platform, we set up a direct integration straight from the product’s platform into our tracker. On Riddick’s Partners’ side, a technical specialist was brought onto the project: we ran a CRM demo and walked the team through how tracking works end-to-end.
Once the technical setup was complete, the offer was ready for the next stage and was handed off to our in-house buying team for testing.
In-house media buying: first tests & product evaluation
Testing every offer through our in-house media buying team is a mandatory filter, and nothing goes public without passing through it first.
One thing worth noting: because our buying team already had deep roots in the CIS market, we didn’t wait for test results before starting to add value. We put together our first funnel recommendations for BoostWin before the tests even went live. Everything that touches conversion and retention was on the table: the registration flow, the payment-method mix, and player retention mechanics. If it affects whether a user signs up, makes a deposit, or comes back, we have an opinion on it.
What the first tests revealed
Once the BoostWin team had wrapped up their improvements on their end, we launched test campaigns across In-App, Facebook, and other traffic sources. To start, we ran several different funnels and optimization approaches that had already proven their worth on similar offers in the same GEO: slot and crash mechanics relevant to the target audience + formats that had shown the strongest user activity on comparable products.
The initial tests gave us the data snapshot we needed pretty quickly. We tracked how traffic moved through the funnel, spotted where conversions were dropping off, and identified which sources were bringing in higher-quality users. Then we paused traffic, sent a fresh round of improvement recommendations to the BoostWin team, and used that window to do our own housekeeping: expanded the creative pool with new videos and pre-landers, refreshed PWA designs to tighten up traffic optimization, and increased launch volume.
Once the product underwent the necessary improvements and its metrics reached market-level benchmarks, we moved into scaling. We brought in vetted external affiliates and, within the in-house buying team, doubled down on the top-performing sources while also adding SEO traffic.
The results spoke for themselves. In-house buying volume went from 300-600 FTDs per month at the start to 4,500-5,000 FTDs per month. And that’s not counting anything coming from external affiliates.
A CPA of $46 might seem high. But this figure reflects a fairly premium marketing mix with a brandformance component and high-quality funnels that required significant upfront investment.
If you’re looking for a partner who will be with you every step of the way, from the first tests through to scale, reach out to our managers.
Case study with the affiliate:
how the offer performed on external traffic
The external affiliate case only confirmed what we already suspected: the offer was ready to scale.
- Offer: BoostWin
- GEO: CIS
- Launch date: 14.11.2025
The BoostWin launch began with a test cap of 100 FTDs at a $40 CPA rate. The first traffic run delivered strong results right away (the partner closed 101 FDs and earned $4,040), so we moved into a phased scaling approach from there.
For December, we agreed on a cap of 300 FDs, and the affiliate ended up with 364 FDs. On top of that, the traffic showed a notably high average deposit value per player. We decided to hold the same 300 FD cap in January to see how the previously acquired traffic would perform over time.
The overall result met our expectations: players acquired in previous periods remained actively engaged with the product well into January. We closed out the first month of the year with 309 FDs at the same $40 CPA.
Off the back of that, we doubled the volume for February and agreed on a cap of 750 FDs. The month closed with 783 FDs and no noticeable drop in quality.
In March 2026, we raised the rate to $45 CPA and increased the cap to 1,100 FDs. The partner closed the month at 1,155 FDs with a commission of $50,040. What started as a test launch had grown into a fully scalable channel that held its quality even at significantly higher volumes.
In April, we moved into volume with greater confidence, agreeing on a cap of 2,000 FDs while simultaneously optimizing the rate to $35.
These results were achieved through close, ongoing collaboration with both the partner and the product. Throughout the entire period, we:
- held regular check-in calls;
- provided detailed product feedback;
- analyzed traffic by approach, creative, and buyer;
- identified top-performing approaches and scaled them.
The outcome was a mutually beneficial model: the partner maintained strong earning potential through volume, while the advertiser brought down their cost per deposit.
Riddick’s Partners & BoostWin: results
In just a few months, BoostWin went from a pre-launch product to an offer that can be scaled with confidence.
In-house media buying growth
After a series of tests and product improvements, the Riddick’s Partners team brought internal buying up to a stable, high-volume operation. Starting from 300–600 FTDs per month, BoostWin grew to 4,500–5,000 FTDs per month through in-house buying alone.
External traffic growth
The offer’s readiness to scale was quickly confirmed on external traffic as well. The case study above shows how one of our vetted affiliates started running BoostWin with a test cap of 100 FTDs, and in under six months, reached 1,155 FDs per month.
Our partners benefit from comprehensive brand-building support. We take products into the offline space through conference booths, meetups, and industry events, and amplify their presence across Riddick’s Partners marketing channels through collaborations, promotions, and giveaways. This approach drives both quality traffic and meaningful brand recognition.
If you’re preparing a new product for launch and need a partner who can take you from early testing through to scale, register with Riddick’s Partners. Our managers will reach out and help you find the right collaboration model.
