Gamanza Engage partners with ALL IN Platform

ALL IN Platform is the scalable iGaming platform that lets operators launch new casino and sportsbook brands or scale existing ones

Gamanza Engage has partnered with ALL IN Platform to make its full gamification suite available to operators on the platform, turning everyday play into player journeys that keep people engaged for the long term.

ALL IN Platform is the scalable iGaming platform that lets operators launch new casino and sportsbook brands or scale existing ones. Operators who choose Gamanza Engage can now build on its Responsible Engagement approach.

The Gamanza Engage suite of services brings gamification and free-to-play games together in one ecosystem: Smarter Campaigns, Gamification, Power-Ups, a modular reward economy and mini-games.

Gamification includes missions, tournaments, prize drops, jackpots, chases, races and raffles, giving operators a broad toolkit for designing player journeys that players choose to engage in.

Tero Vienonen, Managing Director, Gamanza Group, commented: “What matters is the result: players who stay engaged, brand after brand. Getting there takes precision – mechanics grounded in motivation science, balanced by specialists and delivered through Responsible Engagement, where protecting players and growing their lifetime value work in the same direction. That expertise is now available to operators on ALL IN Platform.”

John Foster, Chief Commercial Officer, ALL IN Platform, added: “Success in this industry is decided by players, and by how engaged they stay with the games our operators put in front of them. Gamification can transform that relationship, but only when it is implemented with precision: the right mechanic, at the right moment, balanced so it rewards players rather than pressures them. That is why we have brought Gamanza Engage onto ALL IN Platform.”