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Deal takes archive footage from football leagues to Stanleybet retail locations across Southern Europe
London-based video virtuals and instant-win games specialist Highlight Games has announced that its proprietary platform is now deploying SOCCERBET content, featuring genuine archive footage from some of the biggest football leagues in the world, to Stanleybet retail locations across Southern Europe.
The retail launch builds on Highlight Games‘ longstanding online content agreement with the Stanleybet Group, one of Europe’s most established betting operators. It extends the partnership across channels, bringing SOCCERBET’s fast-paced video virtual sports to players via retail outlets as well as online.
Steven Holmes, CEO, Highlight Games, said: ‘I’m delighted to see our partnership with Stanleybet extend into retail across Southern Europe. Taking SOCCERBET into Stanleybet’s outlets with our own technology stack gives us a great opportunity to bring the excitement of video virtual sports to even more players, combining high-quality archive footage with the fast, engaging gameplay that has already made it so successful online.’
Nicola Allinson, IT Director, Stanleybet Group, added: ‘Bringing Highlight Games’ SOCCERBET titles into our retail estate is a natural next step in a partnership that has already proven its value online. Our customers are looking for compelling, high-quality content, and SOCCERBET delivers exactly that with its use of authentic archive footage and fast-paced format. We’re confident it will be a strong addition to our retail offering and offer a great experience for players.’
