Hub88 partners with LuckyDraw on prize draw integration
Aggregator adds raffles, scratch cards and instant win gamification tools to strengthen operator engagement and retention strategies.
Hub88 has partnered with LuckyDraw to integrate its prize draw and gamification platform across the aggregator’s global operator network. The agreement enables Hub88 operators to deploy fully branded raffles, scratch cards and instant win games within their existing environments, adding a new engagement and retention channel alongside jackpots and bonusing tools.
Launched in early 2026, LuckyDraw’s platform is designed for seamless integration, allowing operators to introduce customisable prize draws without disrupting their current user experience. The solution focuses on player engagement, loyalty and lifetime value, using reward-driven mechanics familiar to online gaming audiences.
The addition expands Hub88’s engagement toolkit at a time when prize draws and interactive gamification features are gaining traction among players seeking alternative reward formats beyond traditional casino content.
Ollie Castleman, Managing Director of Hub88, said the partnership builds on recent investment in loyalty and bonusing infrastructure. “Over the past year, we’ve heavily invested in jackpots, bonusing and loyalty solutions across our platform. LuckyDraw’s fully branded raffles, instant wins and scratch games are a valuable addition, helping operators engage players in new ways while increasing lifetime value and strengthening brand loyalty.”
Yaniv Spielberg, CEO and Co-Founder of LuckyDraw, said the collaboration reflects growing operator demand for flexible engagement tools. “We developed a prize draw gamification platform that is flexible and easy to implement, addressing strong player appetite for raffles and prize draws. Partnering with Hub88 allows us to bring these experiences to a wider operator base and support improved engagement, retention and performance.”
The integration reinforces Hub88’s strategy of expanding its aggregation platform beyond core content delivery, with a broader focus on retention, loyalty mechanics and alternative monetisation models.
To read more about LuckyDraw in the latest issue of G3 magazine, click here.
