Hub88 signs content deal with Whoah Labs to distribute cross-vertical portfolio

Aggregator adds crash, instant-win, card and plinko games with high cross-vertical acquisition rates

Hub88 has agreed a global distribution deal with Whoah Labs, a provider of unique iGaming content designed to convert sports bettors and poker players into casino regulars.

Whoah Labs, founded earlier this year, has built a portfolio of games aimed at creating a new segment of casino players. The studio’s eight launch titles, including crash, instant-win and arcade content, are proven to increase operators’ casino conversion rates, cross-vertical retention and average player session value.

Through a single integration, Hub88’s operator network will now gain access to releases such as Joker Streak, Crash Football, Crash Joker, and Plinko Poker, with more engaging content in the pipeline.

Hub88’s partnership with Whoah Labs underlines the aggregator’s focus on creative innovation that opens up new revenue streams for operators, with the game developer enabling sports bettors or poker players to discover online casino via seamless access. 

Ollie Castleman, Managing Director at Hub88, said: “Whoah Labs continues to turn heads with its powerful and much-needed content proposition. Many sports bettors or poker fans tend to bet in the same vertical, but the supplier has identified an opportunity that is unmissable. By integrating Whoah Labs’ titles, our partners can improve cross-vertical acquisition and open up new opportunities to increase player lifetime value.”

Alex Martin, Chief Revenue and Product Officer at Whoah Labs, said: “Hub88 puts content in front of an operator network that few can match. Through that reach, we hope to support more global brands and introduce a wider audience to online casino. We are thrilled to see our games live on Hub88 and expect strong feedback from its partners.”