Pulse
Advantech-Innocore: Intelligent by design
By Lewis - 7 March 2024
New gaming platforms powered by AMD and Intel took centre stage on the Advantech-Innocore stand with exciting editions in both the DPX-S and DPX-M series of gaming platforms. The role of AI within the industry also featured heavily in conversations.
The Intel-based, all-in-one platform, DPX-S455, powered by Intel 12/13th Generation Core technology made its debut on the ICE show floor. Including features such as a full set of gaming I/O, COMs, SRAM, and range of dedicated gaming security features. It is fully GLI11 compliant by design, allowing a quick route to market in an industry where speed to market is key.
The DPX-S455 shared the stand with another new product launch – the DPX-M266, powered by AMD Ryzen Embedded R2000 technology. Versatility through its modular design offers the market improved performance and flexibility using a smart expansion port for adding tailored gaming features.
Advantech also showcased its superior range of industrial peripherals including RAM, Storage, Discrete Graphics Cards – highlighting Advantech’s position as a total solutions provider. The Advantech manufactured, active / passively cooled Intel powered range of graphics cards generated the most excitement with exceptional graphical performance, price per-watt value, and five-year longevity, addressing the challenges faced by customers.
As the gaming landscape evolves rapidly, the Advantech team collaborates closely with customers, understanding their unique needs and requirements. By staying ahead of technological advancements, they empower developers to stay competitive and innovative.
Advantech’s product line-up is a testament to their commitments of:
Reliability: Our partners trust our solutions implicitly. Whether it’s product development or supply chain challenges, we provide unwavering support at every level.
The Hidden Force Behind the Brand: We take pride in being the “brand behind the brand.” Our innovations and support enable our customers to make a significant impact on the casino floor.
Keith Watt, Global Sale Manager for Advantech’s gaming division, says: “Advantech’s success lies in our ability to listen, collaborate, and deliver innovative solutions and allows our customers to listen to their customers and embrace the market trends and doesn’t limit their creativity. We’re not just a supplier; we’re industry experts and strategic partner to some of the biggest names in the industry.”
Walking around the exhibition floor at ICE 2024, it is obvious the industry as a whole is embracing the addition of AI in their offerings and deploying it in a variety of ways on the casino floor.
Koen Stomph, Vertical Industry Specialist in Gaming and Retail, explained: “AI is not just a buzzword, it’s becoming a game-changer in the casino industry and it’s happening now. AI processes vast amounts of player behaviour data that can enhances the gaming experience, ensures responsible gaming practices, and even customises gameplay.
“We already see AI enhancing surveillance systems for casino floors, detecting suspicious activities or unauthorised access. It can also identify patterns, preferences, and anomalies, to customise the gaming experience. It can prompt responsible gambling messages when needed, or can provide game suggestions based on habits as part of loyalty programmes.
“AI can also monitor player behaviour by recognising facial expressions such as a smile, for example, suggesting the player enjoyed a particular feature which can add valuable insights to player behaviours. At Advantech we have the required AI accelerating hardware readily available, which can also be a benefit to those looking at next generation mixtures of live- and electronic table games. We may just be at the beginning of AI in gaming and over time, legislators might need to have an open mind to different approaches, but it is happening now and we are ready for it”
