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New retention feature rewards consecutive daily play
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, has introduced Daily Streak, a first-to-market feature designed to reward consecutive daily play. Daily Streak is already live with two North American lotteries, with three further launches scheduled for later this month.
Daily Streak introduces a wheel spin upon a player’s first entry into a participating game each day, determining their daily enhanced benefit. Players who return on consecutive days retain their existing benefit level or receive an improvement, while missing a day resets the streak and returns the wheel to its starting level.
Designed to align with lottery prize and game requirements, Daily Streak can be integrated across a wide range of games, making it a scalable solution for lotteries. By providing a consistent and rewarding player experience, Daily Streak supports ongoing engagement, strengthens player loyalty, and contributes to the continued growth of digital channels.
Atlantic Lottery became the first to introduce Daily Streak with Daily Streak Expander, followed by the Pennsylvania Lottery’s launch of Next Level Loot. The Kentucky Lottery is set to introduce Daily Streak Boost later this month, alongside Daily Streak Expander launches at the Virginia Lottery and New Hampshire Lottery.
The Daily Streak Expander game features a 3×5 game board that evolves alongside player progression through the Daily Streak wheel. As players advance through levels earned from Daily Streak spins, the game board expands, unlocking additional prize opportunities and bonus game experiences.
Together, the Daily Streak wheel and expanding board create a compelling progression journey that keeps the experience fresh, rewards continued participation, and drives sustained player engagement through evolving content and gameplay.
Jason Lisiecki, EVP at IWG, said: “Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games. We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”
