Interactive

Kenya – Kiron Interactive’s data-lite platform improves Betika turnover within weeks

By William - 7 March 2024

Virtual sports and numbers games provider Kiron Interactive has reported immediate success following the launch of its data-lite platform with Betika in Kenya.

Kiron.Lite, an efficient, low-bandwidth solution, is specifically developed and tailored to meet the requirements of African markets. Following the Q1 launch, Betika’s turnover on virtual products considerably increased in the first four weeks.

By minimising mobile data usage for players, the platform presents games in a format that removes bandwidth-intensive visuals while still replicating the excitement of in-play betting. Integrated into Kiron’s Omnichannel RGS, BetMan, the intuitive system also seamlessly connects with the customer Wallet API.

Betika’s customers now have access to Kiron’s Virtual Sports games, offering familiar features for a complete betting experience, enabling 24/7 placement of multiple bets across a wide variety of sports fixtures using the same betting markets as real events.

Based in Nairobi, Kenya, Betika is an established sports betting and gaming brand with operations across multiple African countries. The new partnership expands access to the operator’s Kenyan player base, empowering them to enjoy sports betting entertainment in the most accessible format on their mobile devices.

Steven Spartinos, Kiron Co-CEO, said: “We’re proud to have developed a delivery system that is specifically designed to counter the challenges faced by operations in some areas of Africa. We’re also delighted to be working alongside Betika, which now enjoys a significant advantage in a competitive marketplace in ensuring its players can get their hands on the right content without having to worry about data consumption.

“Kiron.Lite offers today’s betting opportunities that customers expect but in a much more user-friendly format. We’re confident Betika is now enjoying a far more streamlined product offering as a consequence.”

Peter Stagles, Head of Gaming at Betika, added: “This partnership represents great value to us, providing our customers with the Kiron products that they love in the most efficient manner possible.

“We pride ourselves on rewarding our gaming enthusiasts in Kenya and beyond and Kiron.Lite allows us to do that flexibly and capably. We’re excited to see its impact on our players’ betting experience with us.”