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Magazines

August 2012

Imagine a scenario in which the advisors to the Mayor of London, Boris Johnson, are listening to their man giving a speech live to television, while carefully watching a computer screen.

The screen is split between the autocue and a software programme being used to scan social media channels to gather real-time feedback.

The Mayor’s staff can see the reaction of voters as people tweet and comment on the speech as it’s happening.

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