Malta – National Lottery launches retail propositionBy Lewis - 21 February 2023
Malta’s National Lottery plc has inaugurated its new retail store concept in the same week the company is commemorating 100 years since the first Lotto draw.
The inauguration of the new National Lottery retail store concept forms an integral part of the investment programme that will see National Lottery plc invest €10m in the next two years to upgrade its retail network across Malta and Gozo. This investment programme will also create employment opportunities in a dynamic and evolving industry as an estimated 200 new jobs will be created in the process.
National Lottery plc took over the operations of the national lottery of Malta in July 2022 and has since embarked on a comprehensive investment programme in a bid to modernise and expand the retail distribution network of the national lottery of Malta.
The investment in the retail distribution network is considered as one of the strategic pillars through which National Lottery plc aims to grow the popularity of the national lottery.
During the inauguration of the new store concept, National Lottery plc Chief Commercial Officer, Franco De Gabriele commented: “The expansion and upgrade of the retail distribution network and the creation of a new store concept was always an essential part of our growth strategy.
“Over the past year we have been working tirelessly to create a comprehensive retail distribution plan that will allow the company to service the strong demand for our products. Through this new store concept, the creation of a network of new stores and through the continued investments undertaken with our lottery agents, we are confident that the market demand will be fulfilled in the best manner possible.
“We aim to upgrade all of our current retail distribution network and launch 60 new stores over the next 2 years. This will create job opportunities for those that would like to form part of the National Lottery family,” added Mr. De Gabriele.
The unveiling of the first new concept store comes a week after the national lottery commemorates 100 years since the first draw of the lotto game in Malta that took place on 10th February 1923. In commemoration, National Lottery plc in collaboration with MaltaPost plc, Malta’s postal service company, launched a booklet containing six Lotto 100 year edition stamps. The designs of these stamps represent the evolution of the Maltese National Lottery and the evolution of the Lotto brand.