PressEnter Group, whose brands include UltraCasino, NitroCasino, 21.com, XLBet, and JustSpin, has strengthened its senior management team with the appointment of industry veteran, Philip Bell.
Since the successful MBO at the close of last year, PressEnter has been busy laying the firm foundations of its new strategy. Under the leadership of its CEO, Lahcene Merzoug, and the management team, the focus has been on optimising operations across the entire organisation and fostering an entrepreneurial culture that permeates every aspect of PressEnter. The future looks really exciting as the company embarks on a journey of sustainable growth and scalability. Hiring Philip as CCO is one more step to achieving the group’s long-term goals.
Bell joins the Malta-headquartered operator as Chief Commercial Officer where he will have the responsibility of devising and implementing strategies for commercial and business development that are optimised for both short and long-term results.
Philip was previously at QiH Group where he was Head of Partnerships. He’s also held commercial and marketing roles at big-name operators such as Esports Entertainment Group, Argyll Entertainment, and Ladbrokes.
Lahcene said: “Philip has an incredible track record of success across the organisations he has worked for, and we can now leverage this as well as his experience, skills, and natural talent as we continue to drive growth at PressEnter Group.
“We have an incredibly strong senior management team in place, and Philip is a great addition to this. I look forward to working with him closely over the coming months to not only meet but exceed our targets for success.”
Philip added: “Taking on the role of Chief Commercial Officer at PressEnter Group is both an honour and an adventure.
“I am genuinely delighted to be part of this forward-thinking business during such an important chapter in the company’s future. I look forward to helping drive innovation, faster growth, and ensure that PressEnter Group continues to be a trailblazer in the industry.
“In the short time I have been with the organisation, I have seen first-hand what a brilliant business it is. It’s also been great to work alongside such a creative, talented, and innovative team, and to bring my experience to the table and to help the group continue to expand at scale and pace.”