ES
IT
PT
DE
NL
Sportsbooks and prediction markets are becoming increasingly intertwined with the same audiences
Media Troopers, the leading digital and acquisition group, has positioned its proprietary marketing technology platform MediaCruiser as an essential tool to help operators capitalize on the upcoming NFL season, one of the biggest acquisition events of the year.
The NFL season kicks off on September 9, with the reigning champions, the Seattle Seahawks, set to face the New England Patriots. The new season brings a new advertising backdrop for operators, with not only sportsbooks vying for the attention of NFL audiences but also prediction markets.
Prediction markets have been growing in popularity in recent years, with sports-event contracts offering a new way for sports fans to wager on their favorite teams. With the inclusion of prediction markets, the customer acquisition environment has only become more competitive, but with MediaCruiser’s help, operators and affiliates will be able to scale their campaigns to match audiences with ease.
MediaCruiser is designed to help operators effectively scale marketing campaigns by providing the necessary tools, including access to Media Trooper’s growing affiliate list, support for ROI and budget management, campaign materials, and tools to monitor traffic optimization. MediaCruiser has also been expanding its capabilities with the recent introduction of an AI tool to streamline marketing initiatives for operators.
As sportsbooks and prediction markets become increasingly intertwined with the same audiences, MediaCruiser can enable operators to easily adjust campaigns based on performance, allowing advertisers to focus on the audiences generating the strongest results throughout the NFL season.
“The NFL has always been one of the industry’s biggest customer acquisition opportunities, but the competitive landscape is changing quickly,” said Shmulik Segal, CEO of Media Troopers.
“Sportsbooks are now competing for attention with prediction markets as well as other operators. MediaCruiser gives our partners the tools to understand their traffic, optimize campaigns and move budgets toward the audiences and channels delivering results. During a season as dynamic as the NFL, the ability to react quickly can make a significant difference.”
