Peter & Sons expands global reach through Novibet partnership

Peter & Sons titles will become available across selected Novibet markets

Peter & Sons has further strengthened its international distribution network after signing a new partnership agreement with Novibet, the international GameTech operator active across multiple regulated markets.

Founded in 2010, Novibet has built a strong international presence through its proprietary technology platform, continued investment in innovation and localised approach. . Operating across Europe, Latin America and other global markets, the company brings together more than 1,400 professionals wordlwide, with major operational hubs in Greece, Malta, Brazil and Mexico.  Its casino product brings together thousands of games from a wide range of content providers, while its sportsbook covers a broad selection of sports and live events.

Through this new collaboration, Peter & Sons titles will become available across selected Novibet markets, enabling the studio to introduce its portfolio to new international audiences. The partnership supports Peter & Sons’ continued expansion across regulated territories while further diversifying the range of content available to Novibet players. 

Renowned for its catalogue of art-driven slot titles, offbeat characters, and meticulously crafted game worlds, Peter & Sons continues to stand out for its distinctive approach to casino game development. By joining forces with Novibet, the studio brings its bold visual identity, recognizable mechanics, and storytelling-led slot experiences to the company’s broad and continuously evolving casino portfolio, further reinforcing Novibet’s focus on offering players greater variety and distinctive, high-quality content.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Novibet is a strong international operator with a clear technology-driven approach and an impressive presence across several important markets. This partnership gives us another valuable route for bringing our games to new audiences while working with a brand that understands both casino entertainment and local market dynamics. We are excited to see our portfolio go live with Novibet and to continue expanding the reach of Peter & Sons across regulated territories.”

Fotini Matthaiou, Executive Director of Casino at Novibet, added: “Our casino strategy at Novibet is built around offering players not only breadth and quality, but also content that feels distinctive and memorable. Peter & Sons brings exactly that balance, combining original art direction and storytelling with engaging gameplay. This partnership is a valuable addition to our international casino portfolio, and we look forward to bringing its titles to players across selected Novibet markets.”