Punt123 and OtherLevels announce launch of personalised customer bet prompts
Australian operator increases customer engagement with live automated bet prompts
Australian sportsbook Punt123 has launched enhanced customer experiences and increased bet velocity through OtherLevels’ live, contextual, personalised bet prompts.
Using the OtherLevels Sports and Experience Platform and its existing integration with BetMakers’ Apollo sportsbook platform, automated live race and form information and personalised bet recommendations are now being delivered to Punt123 customers. These prompts reach users both in and out of session via the Intercom or Xtremepush app push platforms.
This latest launch builds on OtherLevels’ global leadership in transforming real-time data, odds and customer behaviour into sophisticated content and personalised experiences, enabling operators to increase customer activations and bet velocity both in and out of session.
A spokesperson for Punt123, said: “The bet prompt capability from OtherLevels has given us a simple, highly effective way to re-engage our customers at exactly the right moment. Because it’s fully integrated with the BetMakers Apollo platform, the rollout was seamless, and we’re now able to deliver timely, relevant prompts that drive both activity and retention without adding operational overhead.”
Brendan O’Kane, CEO at OtherLevels, said: “We are very excited to partner with Punt123 to deliver top-quality, real-time racing content and bet prompts to their customers. It is fantastic to bring these top-end capabilities to specialist operators, as it further differentiates the quality of customer experience that they offer compared to larger corporate bookmakers
