esports
SIS to deliver round-the-clock Competitive Gaming product to Fairbet
By Phil - 10 April 2024
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced a new integration of its Competitive Gaming product, with Fairbet adding the comprehensive library to its retail estate via Playtech’s self-service betting terminals.
This deal will see SIS’ entire Competitive Gaming portfolio of more than 150,000 annual ebasketball and esoccer events significantly boost engagement at Fairbet’s land-based properties, with the product proven in increasing margin for operators.
Facilitated by Playtech’s technology, the launch of Competitive Gaming with the leading Maltese operator further underlines SIS’ reputation as a leading supplier of content. Fairbet’s retail venues have been entertaining audiences since 2004 through wide-ranging content and wagering options.
SIS Competitive Gaming’s H2H Global Gaming League matches are produced entirely in-house and is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation for the safety of product in the esports betting industry.
In addition, the product includes various tools and features for bettors that maximise engagement and provides an immersive experience throughout.
Dave Richardson, Commercial Manager, UK & Europe at SIS, said: “The partnership with Fairbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform deal with Playtech in doing so. Fairbet has an impressive retail footprint in Malta, and we are delighted to be adding this content to our racing content already enjoyed by Fairbet customers.”
Antoine Pace, CEO at Fairbet, said: “Fairbet has established a reputation as being the most popular leisure venues in Malta and Gozo we are always looking at ways to enhance the array of wagering opportunities that we provide. SIS’ Competitive Gaming is a proven product which offers wide appeal thanks to the nature of the content, and we are excited to see it launched in our venue.”
