Stake takes football to new heights with balloon-borne match
Stake has unveiled the latest instalment of its ‘It’s All At Stake’ campaign, staging what it says is the first football match played on a floating pitch suspended 10,000 feet above the ground.
Online casino and sportsbook operator Stake has launched a new football-themed activation as part of its ‘It’s All At Stake’ marketing campaign, featuring a football match played on a floating pitch carried by a hot air balloon.
The stunt saw six extreme sports content creators take part in a small-sided game on a purpose-built synthetic pitch suspended at an altitude of 10,000 feet before completing the experience with parachute jumps from the platform.
According to Stake, the 12-metre by 20-metre pitch weighed approximately 3,000kg and was transported by hot air balloon during a 60-minute flight.
Participants included Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal and Carol Chafauzer.
The activation forms part of Stake’s wider ‘It’s All At Stake’ brand campaign, which was launched ahead of this summer’s major international football tournament and is being promoted across YouTube, Instagram and X.
Jarrod Febbraio, Director at Stake, said: “This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people’s attention, spark conversation and give fans something they haven’t seen before.
“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it’s our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same – creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”
Stake said the wider campaign has generated more than 200 million views across earned and social media channels during the opening week of the tournament.
The initiative reflects the growing use of large-scale experiential marketing campaigns by sports betting operators seeking to build brand awareness and engagement around major international sporting events.
