Sustaining Success in Latin America’s Gold Rush
3 Oaks Gaming and OpenBet detail their respective strategies for sustaining success in Latin America's booming online gaming market.
Brazil, Mexico, Peru, Argentina, Colombia, Chile – Latin America has a hugely exciting online gaming market with plentiful market opportunities, but there is also significant regulatory complexity, volatility, high taxation and economic instability.
OpenBet’s Águeda Yoshii, Director of Key Accounts and Growth – Latin America, and 3 Oaks Gaming’s Henrique De Simoni, LatAm Country Manager, explain their respective strategies for sustained success in the region.
OpenBet
Águeda Yoshii, Director of Key Accounts and Growth – Latin America: Latin America presents one of the most promising, but also most nuanced, landscapes for online betting and gaming globally.
While early headlines highlighted Brazil’s regulation as an opportunity for a so-called ‘gold rush’ across the region, player data from recent months has shown us that sustainable success is likely to rely on rigorous strategy and adaptability, not just swift market entry.
OpenBet’s first-hand experience in Brazil underlines this reality. Many forecasts anticipated rapid growth in player spending, mirroring European trends. However, first-party data, as outlined in our recent White Paper has shown us that expansion is actually being driven by high-volume, low-stake engagement, not only by big-ticket bettors.
In the first half of 2025, Brazilian players were generally a highly engaged, entertainment-led audience that also valued operators that prioritised responsible play. This shift reflects a sophisticated player mindset shaped by years of grey-market experience, and it rewards operators that focus on scalable technology and tailored product innovation.
OpenBet’s success in Brazil is built on three pillars: robust, modular technology; relentless localisation; and deep compliance. Our award-winning sportsbook engine and AI-powered Responsible Gaming suite (Neccton) have set the technical benchmark for volume, resilience, and integrity, and process billions of bets annually with zero downtime.
We collaborate closely with partners and regulators, delivering GLI-33 certified geolocation, instant KYC, and predictive risk management to ensure operators not only meet, but exceed, local standards.
Being based in São Paulo and part of OpenBet’s global team, I am able to see first-hand how our technology and advisory teams unlock long-term growth for operators. We do this by not just racing to market, but helping our customers to anticipate shifts in region-specific regulation, player behaviour, and compliance requirements.
Leading media conglomerates in Brazil – Grupo Silvio Santos and BandTV – have chosen to work with OpenBet for our comprehensive content and commitment to responsible gaming, validating that the path to sustainable growth is through trust, operational excellence, and strategic partnerships.
OpenBet’s long-term approach is clear: drive sustainable growth in Latin America by providing local expertise and future-ready platforms. We remain committed to setting the gold standard for regulated betting, helping operators win not just today, but for years ahead.
3 Oaks Gaming
Henrique De Simoni, LatAm Country Manager: 3 Oaks Gaming has transited from exploratory presence to more serious market penetration, securing regulatory approvals and locked in key distribution deals. Our expansion is heavily partnership-driven rather than building solely in-house operations, they lean on stronger local platforms and operators to reach players.
At 3 Oaks Gaming, we’re committed to long-term collaboration with operators, tailoring our content to local players and proving we’re here for the journey, not just the headlines. Tailoring our content and promotional tools to local player preferences and cultural context is the core of a localisation.
As a local Brazilian, I am committed to achieving even greater success and growth for 3 Oaks to deliver our exclusive gaming experience to players. 3 Oaks Gaming delivers games that resonate deeply with regional audiences, not just re-skinned global titles. Games that reflect regional culture and folklore connect far deeper than others. What excites us most about LatAm is the passion of local players.
This is a region where gaming isn’t just entertainment, it’s part of social culture. High-volatility slots such as “Sun of Egypt 4”, “3 China Pots”, “Super Sticky Piggy” with big win potential and risk-reward mechanics resonate strongly, especially in markets like Brazil and Mexico. Our features as free spins, tournaments, and retention mechanics are highly valued, as players enjoy community-driven excitement.
I always talk about the journey and how it is to be in loco with partners. We see success in LatAm as a relationship business first. By being close to our partners, listening to the market, and delivering content that truly connects with players, we create value that goes beyond the short-term hype. By combining local understanding with global expertise, we aim to be a trusted supplier that helps operators thrive over the long run.
We are aligning growth strategies with our partners so that our success is tied to theirs, creating resilience even when external factors fluctuate. We’re positioning ourselves not just for today’s opportunities but for the market’s evolution, ensuring we’re agile as regulations shift across jurisdictions.
That’s the foundation for sustainable growth, and it’s exactly how we plan to cement our presence across the region.
