TaDa Gaming: our UKGC licence boosts credibility
Slots and casino games provider TaDa Gaming recently received a UKGC licence as it accelerates plans to expand into the UK market and strengthen its European presence.
Ahead of exhibiting at the newly relocated London edition of iGB Live, Bryam Jacquet, Head of Business Development, explains how the licence application presented the opportunity to review drivers of TaDa’s game design, internal approach and external perception.
The UK licence can facilitate entry into other jurisdictions that recognise the market’s rigorous regulatory framework. What’s the significance of attaining this licence for TaDa Gaming’s strategic growth plans?
Receiving the UKGC licence is a big win for us and we are both pleased and proud to have reached this milestone. Since inception we have worked to build trust in the TaDa brand for our visibly fair games and to promote transparency. As the UKGC licence is seen as the industry benchmark for quality standards and rigorous adherence to the law, our credibility with operators, aggregators and players has been boosted.
It also confirms our status as a future ready business that prioritises good governance and long-term strategic and sustainable growth – which is a critical part of our business development. We feel confident that our success will open up many new premium partnership opportunities across the UK and the associated jurisdictions that value what this licence says about a gaming company’s standards.
Were there any particular challenges during the licensing process that stood out?
Reviewing our business plan and policies was a great opportunity not just to meet the regulations but to exceed them where possible. At TaDa, we want to build a business that drives successful gaming experiences and contributes positively to all stakeholders in the industry whilst shaping its future.
The UKGC licence application gave us the perfect opportunity to review drivers of our game design, internal approach and external perception. We invested considerable resources in reviewing, considering and refining our plans and processes before submitting our application, so it was demanding and challenging but rewarding.
How does the UK licence align with TaDa Gaming’s existing roster of licences?
To date, we hold the Malta Gaming Authority (MGA), Hellenic Gaming Licence, Romanian ONJN and the Swedish Spelinspektionen, giving us access to multiple European jurisdictions, alongside our certification for Brazil. The UKGC licence complements these existing licences and enables us to operate in one of the world’s most competitive and closely monitored gaming ecosystems.
Our successful launches into Latin America and Europe were facilitated through our certifications and licences. The UK market is a key opportunity and this new approval reinforces trust in us as a responsible provider whilst unlocking new B2B opportunities that were previously inaccessible, especially with premium brands and UK-centric casinos and aggregators.
The UK boasts one of the world’s largest regulated gambling markets. How will TaDa Gaming look to attain a significant share of this highly competitive market? What game types do you anticipate performing well?
Collaborating with major UK-licensed operators and aggregators will enable fast market penetration, while working with white-label providers and platform partners that already have strong UK distribution will enable quicker onboarding and exposure for our brand.
We have developed an in-depth “Glocalisation” strategy that encompasses product differentiation, compliance, strategic partnerships and brand positioning to enable us to approach the UK. Our strategic formula of “Global Core Mechanics + Localised Content” ensures that not only do players feel that the games are made for them but also gives them a new way to play and win.
TaDa built its reputation on quality localisation based on deep data mining and research; so players across the UK can expect something recognisable but giving very different gaming experiences.
Specifically, our fish-shooting releases deliver instant differentiation through their skill influenced and challenging multiplayer gameplay that is proven to attract new demographics, especially those players making the crossover from video gaming to iGaming.
In addition, the adjustable volatility and betting range already aligns with UKGC requirements and the inclusion of tutorials and demo mode enable both operators and players to make informed decisions.
Should we expect further licensing announcements in the near future? Which regions are of interest to TaDa Gaming?
Following our successful initial reception in the U.S., we have submitted our application to the Alcohol and Gaming Commission of Ontario (AGCO). This will this give us access to a highly regulated market and extend our opportunities in the North American market.
We are looking to reinforce our position both established and emerging markets. We anticipate further regulation across all jurisdictions, but in Latin America particularly following Brazil’s strict implementation of measures to adhere to Law No. 14,790/2023. Our compliance team is proactive in monitoring and reviewing globally, so we are always ready for the next opportunity.
The next major iGaming event is scheduled to take place in London. What are TaDa Gaming’s plans for iGB Live?
We have great expectations for iGB L!Ve, especially now we have our UKGC licence. Stand R20 will showcase our on-stand Experience Zone which demonstrates how fish-shooting titles Fortune Zombie and Ocean King Jackpot create significant differentiation for operators; and advise how to play these unique games successfully.
Since last year’s attendance we have doubled the size of our portfolio to 190 releases, adding in 12 new languages and new payment processes to give over 100 options. We launched our gamification tools WIN CARD, which is a storable reward to enhance retention and GiftCode, a one-click, single use reward which sees 100 per cent take up on every drop. Both tools are applicable across the portfolio and significantly contribute to engagement and retention metrics.
Our fish-shooting portfolio is delivering off the scale excitement and hitting all KPIs. We have new products within our Zombie Universe concept, reinforcing TaDa’s position as a mature and credible content provider so we have a lot of exciting new developments to share.
For further information, please visit TaDa Gaming or email [email protected] to set a meeting for iGB L!VE, London, 2-3 July.
