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Tag Archives: Dan Towse

Marathonbet: why trust is essential for brands

Ahead of his participation in the new Advertising and Marketing Conference stream at this year’s ICE VOX, Marathonbet’s Head of Brand, Dan Towse explores how gambling consumers are ‘programmed to be promiscuous’, why trust is essential for brands and where Love Island influencers fit into the betting ecosystem. Story telling is an important way for…