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Tag Archives: Game Lounge

Malta – Yggdrasil strikes strategic affiliate partnership with Game Lounge

Yggdrasil has entered into a strategic affiliate partnership agreement with online marketing expert Game Lounge in a deal that will see Game Lounge manage the commercial elements of Yggdrasil’s affiliate site, Yggdrasil Casino. Yggdrasil Casino shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP, default bet size, max wins,…

Sweden – Game Lounge partners with Schibsted and Aftonbladet

Leading affiliate company Game Lounge, a subsidiary of Cherry AB, has signed an agreement with Sweden’s largest media site, Aftonbladet. The deal provides Game Lounge with an additional marketing channel to market, operate and manage customer contacts to the casino sites holding Swedish licenses, which opened for gaming on January 1 2019. The agreement includes…

US – Game Lounge to establish operations in North America following acquisition of premium domain names

The affiliate company Game Lounge, a subsidiary of Cherry AB, will establish operations in New Jersey, US, following the acquisition of the premium domain name BetNJ.com, targeting sports betting and casino in the state. In addition, Game Lounge has acquired the Mexican domain OnlineCasino.mx. Game Lounge continues its strategy to complement the organic expansion of…

Sweden – Game Lounge acquires Slottracker.com

Game Lounge, a subsidiary of Cherry, has bought the site Slottracker.com and its unique solution in order to give all casino players a better overview and control of their gaming. The seller is US company, Innovative Game Solutions Partnership, and the two founders Thomas Starkie and Brett Lawson. The purchase consideration amounts to €1m, of…

Sweden – Game Lounge launches its first Japanese affiliate site

Cherry’s Performance-based Marketing business area, Game Lounge, has launched its first Japanese affiliate website, www.japanesecasino.com. Jonas Cederholm, CEO at Game Lounge, said: “It is vital to give close consideration to the Japanese market’s local needs as it is very different from all of the European markets. This project is therefore handled by highly qualified Japanese…

Germany – Game Lounge expands into Germany and UK through acquisition

The leading affiliate network Game Lounge has signed an agreement to acquire the assets of the respected affiliate company Interclick Limited for a price of $1.5m. Interclick Limited has been active within the German and UK markets for the past 14 years and Game Lounge acquires more than 40 domains and affiliate accounts through the…

Finland – Cherry-owned Game Lounge acquires affiliate in Finland

Scandinavian affiliate network Game Lounge has signed an agreement to acquire a prominent Finnish affiliate’s domains, including nettikasinovertailu.info, netticasino.eu, onlinecasinofindr.com, nettipokeri.eu, nettiveikkaus.eu and nettibingo.eu for a price of €1.2m. In addition to incremental earnings, both Cherry and Game Lounge will gain a strong strategic position in Finland and profit from a larger and more significant…

Sweden – Cherry and Game Lounge launch first white label, SveaCasino.com

SveaCasino.com, the first white label collaboration between Cherry and leading affiliate business Game Lounge, has gone live. The new casino features a wide range of top class content from some of the world’s leading suppliers and will be targeting the Scandinavian market. Cherry signed an agreement in January to acquire a controlling 51 per cent…