The Unit partners with G2 Digital to launch Vegas Club Casino

The Unit will develop frontend, backend, and mobile applications for G2 Digital’s new Vegas Club Casino brand in New Jersey

The Unit, a leader in product design and development for the betting and casino industry, has been selected by G2 Digital, the developer of the online casino brand Vegas Club Casino, to build its flagship website and mobile application.

Building on successful previous projects, the partnership brings together G2 Digital’s deep iGaming experience and player-first product vision with The Unit‘s expertise in frontend and backend engineering, mobile development, UX-led product delivery and ongoing product innovation, to develop the Vegas Club Casino web and mobile experience across regulated US and Canadian markets.

The appointment further strengthens The Unit’s growing reputation as the specialist development partner for operators and platform providers seeking market-leading digital products. The Ireland-based software development company has delivered innovative sportsbook and casino products for brands across Europe, North America, South America, and Africa, combining deep industry knowledge with high-quality engineering and design. 

For G2 Digital, the partnership represents an important investment in the technology and product experience behind Vegas Club Casino as the company establishes itself in the North American iGaming market. Powered by White Hat Gaming’s Player Account Management (PAM) platform, Vegas Club Casino delivers a straightforward, intuitive experience with clear rewards and incentives.

“Players expect fast, intuitive, mobile-first products, and that’s exactly where we specialise, providing a key differentiator for our platform and operator partners,” said Paddy Casey, Co-Founder of The Unit. “Launching a new casino brand is an opportunity to create a genuinely differentiated experience from day one and we’re excited to work alongside the G2 Digital team to help them create experiences that stand out in competitive markets.” 

G2 Digital was co-founded by Greg Carlin, who previously co-founded and led Rush Street Gaming and Rush Street Interactive, and Dan Alexander, who has over 15 years of experience across the casino and iGaming industry, holding senior roles at Mansion, Bet365 and PlayStar. Drawing on decades of experience across land-based and online gaming, the founders established G2 Digital with a focus on player trust, operational excellence and creating an online casino experience built around the needs of gaming enthusiasts.

“Vegas Club Casino is rooted in the idea that great casinos have always been about the details, from the games and technology to the way players are treated,” said G2 Digital Co-Founder Greg Carlin. “We have been intentional about every aspect of the product, and The Unit has been an important partner in bringing that vision to life. Their expertise is helping us build an experience that stands apart in a very competitive market.”

The Unit, which also operates offices in Gibraltar, Moldova and New York, continues to expand its portfolio of specialist product development services, including frontend and backend engineering, mobile development, AI module development, Web3 smart contract engineering, UI/UX design, technical consultancy and dedicated development teams for betting and iGaming businesses worldwide.